The design enables commercial fish tanks to be shared at parties.

March 18, February 2, the dragon looked up and smelled the breath of spring. With the luck of the dragon, the fish gathered in Xuhui Jiaotong University in the bright spring and ushered in the first gathering in 20 18 years. 23 cross-industry and cross-field fish and fish industry friends gathered together. Fish tank is a platform initiated by Dai Linong, a teacher of Shanghai Jiaotong University, which is mainly used for alumni of Jiaotong University to exchange user experience and related knowledge. This time, hosted by Liu Yiqing, the elder sister of the fish tank, everyone listened to the sharing of "Design Empowering Business" by heavyweight guests, and then had an in-depth round-table discussion on "Design Empowering Business".

Zhou Heng, who transformed from UX to senior product manager, shared the business model design of Silicon Valley startups based on the business canvas she learned during her MBA. This kind of business canvas can not only help entrepreneurs to verify whether their new ideas are feasible, but also help corporate investors to analyze effective business models.

From the position and layout of the canvas, we can see the production law of the business model:

Step 1: find real customers (product-market-fit);

Step 2: How do you make money?

Step 3: find important partners and resources (not alone);

Step 4: consider the cost and don't be stupid;

Finally, Zhou Heng encouraged all designers to learn more about business and finance, and to look at products and their career development path from a broader perspective.

By the way, knock on the blackboard. The following is an excellent business canvas book recommended by business model generation. If you want to know, learn quickly.

? Li Wenjin first shared the research and analysis on the design for young people born after 1995, and made a vivid analysis on topics such as young users' psychological characteristics/social habits/shopping habits/aesthetic habits: the waves behind the Yangtze River push the waves before ~ young people born after 1995 have strong spending power; I prefer to express my feelings in exaggerated language on the internet; Enthusiastically participate in the same good circle and interest society, and automatically block people who don't know themselves; Attach great importance to the superficial value of things; Willing to spend more money on shopping experience and hobbies; Like to play with stalks and build stalks; The characteristics of high IT level ... Then, taking the products purchased by members as cases, Li Wenjin shared how to design emotions for young consumers from the perspective of instinct, behavior and reflective emotional projection.

Li Liyun, who returned to Shanghai from Japan to live, shared his five-year experience of working, studying and living in Japan, and looked forward to many thoughts on the current situation and trend of design business development. Li Liyun not only led the fish to appreciate the Japanese animation scenes, public transportation, hospital scenes, building facilities and other classic design cases. It also inspires everyone to think: today, many Japanese brands have undergone tremendous changes in the past 20 years, and their market value has been greatly weakened. At the same time, many businesses in China are striving to improve product design and quality, and pay attention to the user experience in overseas markets. This may be a good business opportunity in the future. How can designers use their own advantages to bring more value and opportunities to users and businesses? Japanese and China's GDP comparison, population aging, house price trend and other data also benefited a lot.

Harmony is the essence of Japanese culture. In order to have pure ecological water, they are willing to buy forests and transform forest ecosystems. From the rise of corporate responsibility to the pursuit of value creation, the case of Suntory CSR is all moving.

Li Liyun shared his impression of Japanese:

Beauty and simplicity

Full of conventions and rituals.

Very imaginative and very conservative.

Protect nature and history

I suggest you go to Japan to study design and human-computer interaction, and finally attach a travel guide to Japan.

The round-table discussion started with the small advertisement of "User Experience Club" of Pan-Asia Auto Li Bin, and discussed the innovation of mobile travel experience in the future. This is an organization that sprouted from traditional automobile manufacturing enterprises and preached the concept of user experience for everyone (continue to insert a soft wide). Then Li Liyun (IBM, business strategy consultant), Li Wenjin (development platform), Ge Yingjing (Ant Financial, interaction design expert), Zhou Zhou (Tencent, senior interaction designer), Chang Lin (Himalayan, design director), Zhou Heng (SAP, senior product manager) and ZED (Digging Digital Technology, product director).

Responsible for the product and service design of overseas payment business of Alibaba Group's platform in the internationalization of Ant Financial Services, with a user base covering Southeast Asian and North American users and cross-border B users.

Responsible for managing Himalayan online design team.

Responsible for enterprise strategy and planning management, risk control, internal and external information management and new business exploration. Engaged in design project management, type spectrum planning and new product definition.

Responsible for small and medium-sized enterprise sales management software

Define products, formulate and implement product strategies.

Responsible for user experience design of open platform.

He is responsible for the experience of building Tencent's advertising business platform, and has rich project practical experience and experience precipitation in business platform products, information visualization and platform specification design.

Responsible for the industrial design of Cobos small household appliances product line.

Product design of AutoCAD Mac platform

Finally, after a wonderful dinner, the whole activity ended perfectly. Thank you Li Bin for the delicious food, which is delicious ~ The spring activities of the fish tank have come to an end, and we still have summer, autumn and winter. I hope we can all swim freely in the fish tank.

General Manager of Spring Tank Gathering: Zhang Shiqi.

Shi Qi's words: The support and help of volunteers are indispensable in the whole process of this gathering. They are great contributors to ensure the smooth development of the activities! On behalf of the organizing Committee and myself, I would like to express my deep gratitude to all the volunteers!

Volunteer:

On-site check-in, pre-sharer data collection assistant: Xu Yimeng

Live photography: Luo Jiayi, Zhou

On-site reporters and activities: Zhou Yi and Ren Shaoning.

Early contact: He