How will graphic design develop in the next few years?

As we all know, the graphic design and UI design industries only developed in recent years, and developed quite rapidly, gradually occupying the dominant position of enterprises or companies, and also bringing huge benefits to enterprises. In the eyes of most people, the graphic design industry is a sought-after industry, earning a lot of wages, and sometimes enviing those graphic designers. So, what is the future development trend of such a sought-after industry?

From our point of view, although some trends we have seen in the past will be popular in 2020 and beyond, the future of graphic design is subversive and innovative. With this in mind, let's look at four graphic design trends that business leaders should understand.

Minimalism will become the mainstream.

In the second half of 20 10, with the rise of minimalist design, especially in the field of graphic design, business leaders quickly realized the powerful function and potential of concise and tidy UI. With the user experience gradually becoming one of the most popular indicators, and the growth-oriented business needs close attention, senior managers and designers quickly explore the key factors that have a positive impact on UX. Not surprisingly, the answer is minimalist design.

Simple lines, neat look and feel, seamless browsing experience and intuitive and beautiful visual effects combining form and function-simple and semi-simple design is the perfect secret to achieve first-class user experience and build top brands. Although there are other trends that can help answer the future questions of graphic design, minimalism is obviously one of them.

The Rise of 3D Graphic Design

Since the late 1990s and the beginning of 2 1 century, new industry trends pushed 3D art away, 3D art is making a comeback in graphic design. Nowadays, 3D graphic design is in sharp contrast with popular minimalist design, which occupies every marketing channel and is a key component of modern brands. Although there is nothing wrong with minimalism, the dynamic and abstract 3D design aims to break the tradition and inject unique visual effects into the brand. Now, they all start to look like minimalism.

As designers and marketers continue to use more efficient technologies and software, it becomes easier and easier to create fascinating 3D designs for marketing and brand promotion. We can predict that by 2020 and beyond, more abstract 3D art will be used as a part of marketing activities. Some key elements of this new 3D movement will include vivid colors, digital applications, optimistic aesthetics and so on.

Replace text content with visual content.

Long text content still brings the biggest SEO benefits to modern companies, but this does not mean that it is still the preferred content form for consumers. In recent years, we have witnessed a shift from the popularity of articles and blog posts to attractive visual content forms, such as videos and images, but mainly infographics.

Not surprisingly, startups such as Infostarters and other innovative designers have promoted this trend through their aesthetic design, effective optimization and eye-catching copywriting, making infographics one of the most popular content types in the modern online world. This year and in the next few years, infographics and other forms of visual content will continue to attract most attention in the online field, and long written content will provide SEO results and be more educational.

Take layout as an artistic expression.

Creative typesetting has always been a powerful expression of graphic design. However, nowadays, designers focus on creating layout designs for brands to complement their visual and personal uniqueness.

We will see more plain text designs entering the highly competitive market in 2020 and beyond, because companies need to put their names first in an innovative way in order to stand out and make their brands as memorable as possible.

Graphic design is not only a technical skill, but also an art form. Like all skills and artistic expressions, it changes with the times, consumption trends and popular social and political climate. With these insights, we can constantly update the appearance of the brand and refresh the marketing strategy to attract consumers in the new era.