What courses (including professional courses and non-professional courses) should Zhejiang Institute of Technology take for the major of fashion design and engineering?

Fashion Design and Engineering (Science and Engineering)

This major is a national major and a key major in Zhejiang Province, and the discipline is a provincial key discipline, with the right to award master's degrees. Focus on training clothing professionals in two directions. First, the direction of garment production technology management: training senior professionals engaged in garment design and development, garment production and technology management, and garment technology research; Second, the direction of clothing trade and marketing: training senior professionals engaged in clothing development, management and trade marketing. This major closely follows the characteristics of domestic and foreign clothing industry, and adopts the training mode of combining engineering and art, engineering and management, and engineering and trade, which can enable students to have solid professional theoretical knowledge and strong practical application ability, and graduates also have the ability of further study in engineering, art or economy. The main subjects are design art, textile materials and engineering, and the main courses are: clothing materials, clothing design, clothing technology, clothing three-dimensional cutting, clothing structure design, clothing CAD, clothing production management, clothing machinery, clothing commodity planning, clothing marketing, sales management, clothing international trade, foreign trade correspondence and so on.

Art design (clothing art design) (art category)

This major focuses on cultivating students' innovation and entrepreneurial ability and skills related to design creation, and cultivating students' business awareness and awareness of fashion design management and product market operation. In the first two years, professional students studied on the platform of discipline foundation, mainly mastering the thinking and methods of innovative design, and completing the study and practice of professional theoretical knowledge, professional basic technology and skills. The course focuses on the introduction of clothing industry, clothing painting, clothing color, clothing pattern, clothing creative design, clothing crafts, clothing history teaching and related practical teaching; The last two years of study are divided into five professional modules, namely men's wear design module, knitted clothing design module, creative design module, commodity development design module, and the final clothing project design and graduation design. After graduation, the professional design direction has different employment choices, strong adaptability, wide choice and high employment rate.

Art design (dyeing and weaving art design) (art category)

This major trains textile art design senior talents who master the basic theoretical knowledge and professional skills of art design and textile, especially the creative design ability, have innovative spirit and practical ability, have a wide range of professional knowledge, have a solid foundation and have modern design concepts. The main courses are: professional sketch, color design, composition foundation, Chinese painting, Chinese and foreign classic pattern research, decorative color sketch, dyeing and weaving pattern history, creative pattern, textile design, textile introduction, textile dyeing and finishing technology, home textile floral design, garment weaving design, printing and dyeing pattern style design, fiber art design, fabric modeling and creative design, hand-drawing, screen printing and wax (tie) dyeing art. Graduates can engage in all kinds of art design, management, market research and analysis, marketing planning, public relations and corporate culture construction in textile (home textiles, clothing, fabrics) enterprises and institutions and their corresponding art design fields.

Art Design (Fashion Design and Marketing) (Art)

According to the needs of marketization and internationalization of China's modern clothing industry, this major cultivates new-type clothing design comprehensive talents who not only have scientific knowledge of clothing and clothing products, brand management and market planning skills, but also engage in the design and development of new clothing products, brand planning and management, clothing product design, marketing and management. The main courses are: fashion marketing principle and technology, introduction to fashion industry, bag art design, shoe art design, clothing commodity planning, fashion marketing strategy, clothing consumption psychology, clothing product development, creative fashion display, contemporary retail management, clothing design and production analysis, e-commerce, fashion market case analysis, etc. Some courses are taught in English and bilingual.

Art design (character modeling design) (fine arts)

This major cooperates with Shui Yuan Women's University to cultivate high-level character modeling talents with innovative thinking ability, character modeling design ability and solid professional skills. Graduates have high cultural and artistic attainments in this major, and can engage in the image design of daily life, fashion, stage film and television, and teaching research and development.

Art design (fashion show and marketing) (art)

This major trains compound senior professionals who have the ability of fashion performance planning, image design, organizing commodity display, commodity marketing planning, enterprise management and market prediction, and can engage in professional fashion performance. The main courses are: fashion show foundation, fashion show organization and director, body training, makeup, dance, music, photography, stage art, marketing, consumer psychology, clothing marketing strategy, modern enterprise management, art philosophy, English listening and speaking, market research and so on. Graduates can engage in performance choreography, image design, marketing planning, advertising planning, enterprise management, public relations, etiquette, secretarial work and so on.

L With the approval of the Ministry of Education, our school cooperated with the American Institute of Fashion Technology (new york State University) to hold undergraduate education programs, and the majors are: fashion design and engineering, art design (fashion design) and art design (design and marketing). Students in this program have the opportunity to study in the Fashion Institute of new york State University. Among them, outstanding students can visit the United States for half a year or one year, and qualified students can get a bachelor's degree awarded by our school and an associate's degree awarded by the Fashion Institute of new york State University.

Fashion design and engineering (Sino-US cooperation project) (science and engineering)

This major is a national major and a key major in Zhejiang Province, and the discipline is a provincial key discipline, with the right to award master's degrees. From the perspective of big clothing industry, big business and big trade, this major introduces the teaching system, teaching plan, teaching materials and teaching software of partners, combines foreign teachers' classrooms, strengthens English teaching, attaches importance to the organic combination of design, engineering and trade, and cultivates modern clothing senior professionals with innovative ability, comprehensive application ability, certain theoretical basis and cultural accomplishment, and combines technology, management and trade for fashion industry. Graduates have the ability to engage in clothing production and technical management, clothing product development, clothing trade operation, clothing information management, research and development and application, and also have certain market operation ability. The main courses are: pattern design, three-dimensional cutting, pattern pushing, garment production design, production management analysis, quality control, product analysis, product development, management information system, garment CAD, fashion industry introduction, retail management, etc.

Art Design (Direction of Sino-US Fashion Design Cooperation Project) (Art)

This major trains senior fashion designers who master the professional theories and technologies of design art and fashion science, have high artistic accomplishment and aesthetic ability, and can independently carry out fashion design, fashion commodity development, marketing and related technical management. The main courses are: fashion painting, popular color art design, fabric and art, clothing art and design, clothing three-dimensional modeling design, clothing design conception, graphic design, fashion style planning, clothing market research, clothing enterprise practice, clothing CAD application, photography and historical theory training courses, etc. Graduates can engage in fashion design, fashion model design, commodity planning, enterprise management, marketing planning, fashion design, advertising design, fashion magazine editing and so on.

Art design (direction of Sino-US design and marketing cooperation project) (art category)

This major focuses on fashion design and marketing, and it is the only independent major (direction) of China fashion discipline at present. It is the direct result of the cooperation between our school and the Fashion College of new york State University. This major adapts to the needs of the promotion of China's modern clothing industry and the internationalization of the market, and cultivates new-type clothing design and marketing comprehensive talents with the ability of clothing design and product development, brand management and market planning skills. The main courses are: fashion marketing principle and technology, fashion industry introduction, fashion marketing strategy, fashion design and product development, contemporary retail management, creative fashion display, fashion design and production analysis, fashion brand visual identity design, e-commerce, fashion industry economics, fashion market case study, fashion consumption psychology, market research and so on.