Common writing techniques in poster design

In addition to eye-catching pictures, text design is also an indispensable part of comic posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.

The following are the design principles of comic poster recommended by Bian Xiao. The common writing techniques in poster design are as follows:

First of all, borrow metaphors.

"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

Second, humorous methods

Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.

Third, look at the law from a small point.

Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.

Fourth, the association method.

Association method is based on the psychology of human body. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic resonance in the process of association, and the intensity of their feelings is always strong and rich.

Five, direct display method

It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

Sixth, the method of trusting things with emotion

The phrase "those who touch people's hearts are not before feelings" has already explained the role of emotional factors in artistic creation. In the way of expression, we pay attention to choosing the content with emotional tendency and set off the theme with beautiful feelings. If we truly and vividly reflect this aesthetic feeling, we can gain the power to affect people and exert the power of art to infect people.

Seven, suspense arrangement method

Suspense method is often seen in articles. It takes advantage of people's doubts and nervousness, produces exaggerated effects, and drives consumers' curiosity and strong actions.