Traditional Culture Encyclopedia - Photography and portraiture - How can we correctly evaluate the creative effect of advertising photography?
How can we correctly evaluate the creative effect of advertising photography?
Promotion pays attention to practical results, and photography is no exception, especially advertising. To correctly evaluate the creative effect of advertising photography, I think there are the following aspects:
First, does visual impact attract your attention in many works?
Second, the theme is prominent: whether the theme of the performance is the most concise. Whether the connection between metaphor and metaphor is clever.
Third, the depth of creation: the size of the imagination space that the work brings to you.
Fourth, the pertinence of the content and the understanding of the target group:
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