Introduction to public relations major

I. Introduction to Public Relations 1. Introduction to public relations.

The theory of public relations is a new comprehensive social science. In some developed countries, the theory of public relations has been widely used in various fields to guide the social practice activities of various organizations, and has attracted widespread attention because of its unique value and function.

2. Professional course of public relations.

Communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills.

3. Training objectives of public relations major

Training objectives

This major trains compound talents who adapt to the needs of market economy, develop morally, intellectually, physically and aesthetically, have solid professional knowledge of public relations and good professional ethics, and specialize in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and image management affairs of institutions.

Training requirements

Students in this major mainly study the basic knowledge and theory of public relations, receive professional skills training, and have the ability to engage in information consultation, communication management, teaching and scientific research in government departments, enterprises and institutions or social organizations.

4. Employment direction and employment prospect of public relations major.

Graduates of this major can engage in public information dissemination management, public relations coordination, information consultation, activity planning and implementation, teaching and scientific research, etc. in government departments, enterprises and institutions or social organizations. The graduates of this major are mainly in the last two years.

Employers include Ogilvy & Mather Public Relations Company, Blue Label Public Relations Company, Xuan Ya Public Relations Company, Kerry Public Relations Company, Haitian Internet Public Relations Company, Junce Public Relations Company, Power Media Group, Standard Chartered Bank, Industrial and Commercial Bank of China, Kohler Group, etc.

Second, the ranking of public relations universities

1. Sun Yat-sen University A+

2. East China Normal University A+

3. Donghua University A+

4. Nanchang University A+ level

5. Shanghai Normal University A+ level

6. Harbin Medical University A+ level

7. Shanghai International Studies University (A+)

8. Hainan University A+ level

9. China Ji Liang University A+ level.