Public relations activity planning book template

University public relations can train people's thinking sensitivity, which just gives students who are about to enter the society a good learning opportunity. Then let's take a look at how to write a PR activity plan. The following is a template of PR activity planning book that I carefully collected. Let me share it with you and enjoy it.

Public relations activity plan template 1

1. Planning and undertaking: Market Development Department of Qinhuangdao Bohai Logistics Holdings Co., Ltd.

2. Activity theme: "Bohai Logistics for 40 years, true feelings warm the people of Qin Huang"

3. Activity time: February 25th, 8: 00- 10: 00, _

4. Location: Qinhuangdao Mall, Tianyang Shopping Plaza and Tesco.

5. Activity background: Qinhuangdao Bohai Logistics Holding Co., Ltd. includes Qinhuangdao Mall, Modern Shopping Plaza and Mao Ye Department Store. On the occasion of the new year, it is the 40th anniversary celebration of the company. In order to give back to Hong Kong people's support for Bohai Logistics for many years, the company decided to launch the "40 Years of True Feelings" Bohai Logistics Winter Shopping Festival on Christmas Day.

6. Target public: Qinhuangdao citizens

7. Activity content

(1). Before the activity, the company staff will log in the relevant advertisements of this activity and publish leaflets in Qinhuangdao newspaper, so as to make all the preparations for this activity and improve the group effect of this activity.

(2) On the day of the event, the lucky draw activities were set up in Qinhuangdao Mall, Tianyang Shopping Plaza and Tesco. Anyone who buys goods over 109 yuan on the same day can participate in the lucky draw once, over 299 yuan can participate in the lucky draw three times, over 399 yuan can participate in the lucky draw four times, and so on. There are also various lucky gifts, first come, first served, while stocks last. In the lucky draw, there will be four digital cameras, an LCD TV, an ipad2 and a seven-day double flight in Yunnan.

(3) All goods are sold at a discount on the day of the event (the discount is subject to the quotation of the on-site merchants).

8. Activities undertaken

(1) venue layout: seats, banners, lighting and audio equipment, stage, lottery equipment, etc.

(2) The activity begins:

1) The host made an opening speech, introducing the reason of this activity, attractive prizes and company profile. The main representative of the company in charge of this matter introduced the 40-year history of Bohai Logistics, as well as activities and prizes.

2) Song performance: One lucky audience was selected on the spot and given an automatic camera with a value of 1.500 yuan, 1 person. The other four opportunities were won in the lucky draw.

3) Invite "Happy Boys" to sing live, and push the activity to a climax.

4) Magic show, the audience who spend the most money on the spot will get an LCD TV worth 2000 yuan. 1 person. There is another chance of 1 winning in the lucky draw.

5) Finally, the host announced the end of the event, and a super lucky audience was selected by Happy Boys. There will be a 30% discount on the goods he buys. The more he buys, the more benefits he will get. Finally, the lucky draw will produce a super prize, provided by Qinhuangdao Logistics Holdings Co., Ltd.-a seven-day tour of Yunnan Shuangfei Pure Play.

6) Collect information in time after the activity.

9. End of activity

(1) Performers and hosts leave the venue. (2) Arrange personnel to clean up the site.

10. Budget

The singer's appearance fee is 80,000 yuan, the prize fee is 25,500 yuan, the personnel fee is 1 10,000 yuan, and other expenses are 4,500 yuan, totaling10.2 million yuan.

Public relations activity planning book template 2

I. Introduction

1. Background

Thirteen years of wind and rain, thirteen years of spring and autumn. Shanghai Vocational College of Business Foreign Languages will celebrate its thirteenth birthday. From the initial stage to the post-disaster reconstruction stage, Shanghai Vocational College of Business Foreign Languages has continued to grow and develop. Succession from generation to generation, hard work, the school has set up one brilliant milestone after another. The purpose of the college's decision to start the celebration is to review the history of 13, show the achievements of 13, look forward to a bright future, expand its popularity, gain an advantage in the competition with private universities, and promote the comprehensive and rapid development of the school into a well-known university and a first-class independent private university in China.

Shanghai Vocational College of Business and Foreign Languages 13 anniversary will be held on June 65438+ 10/day. We warmly invite and sincerely welcome leaders at all levels, people from all walks of life, friends and alumni to gather in our college in _ _ _ _ in the golden autumn to celebrate the grand ceremony.

2. The purpose of public relations planning

Through the celebration of 13 anniversary, we review the history of running a school, inherit the fine traditions, sum up the experience of running a school, show the achievements of running a school, innovate the characteristics of running a school, and promote the all-round development of the school.

Through the celebration of 13 anniversary, we will strengthen foreign exchanges, expand external influence, improve the visibility of the school, establish a good social image, win strong support from all walks of life, optimize the external school environment, expand the school space and accelerate the development of the school.

Through the celebration of 13 anniversary, the cohesion, centripetal force and appeal of the school will be enhanced, and all teachers, students, staff and alumni will be encouraged to contribute their wisdom and strength to the better construction of their alma mater.

Taking the 0/3 anniversary of/kloc-as an opportunity, we should seize the rare opportunity of superior leaders to attach importance to supporting the construction and development of our school, organize internal and external forces, actively implement and plan, and create a great cause of education together.

Second, the activity objectives

1. Through vivid and effective publicity activities, let all sectors of society know about the history and achievements of Shanghai Vocational College of Business Foreign Languages, improve the visibility and influence of the school, make alumni love Shanghai Vocational College of Business Foreign Languages more, actively strive for the attention of party committees and governments at all levels and all sectors of society, and support the construction and development of Shanghai Vocational College of Business Foreign Languages more.

2. Through various distinctive and effective celebration activities, we will increase the cohesion of all teachers and students, establish a high sense of pride, self-confidence and responsibility, unite as one, and greet the 13 anniversary with excellent work and academic achievements.

Third, the public.

Staff in the hospital: leaders, teachers and students of all units in the school.

Off-campus personnel: leaders of brother colleges, leaders of provincial and municipal committees, alumni who graduated from colleges, etc.

Media personnel: provincial and municipal newspapers, TV stations, journalists, etc.

Fourth, the theme of the event

Recall the past and feel the kindness of the alma mater education.

Verb (abbreviation for verb) celebration

initial stage

1. Establish a leading organization and working organization for the celebration.

2, study and determine the celebration day and the name of the celebration.

3. Hold a meeting of working group leaders to elect each group of staff.

4, each team according to the job responsibilities put forward work plan submitted to the celebration leading group for approval.

5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.

6. Start raising funds for the celebration.

7. Study and determine planning projects and campus landscape projects.

8. Enrich and improve the construction of campus culture, and design school songs, school mottos, school spirit, teaching style and study style.

9. The theme of media publicity activities is to increase cohesion, raise awareness, expand the influence of schools and create a festive atmosphere.

10, complete other tasks determined by the leading group for celebration preparation.

Preparatory cutting

1. Establish local alumni liaison stations and alumni websites, take alumni as the center, enhance the cohesion of the school and the sense of identity of the majority of alumni, establish local alumni liaison stations and establish alumni websites, including: establishing a college alumni information database or printing alumni records, and establishing alumni websites; Promote the establishment of local alumni branches;

2. Organize the construction of campus infrastructure: transform school gates and moral education walls, build school celebration signs, and repair and beautify the campus environment. Landscape beautification, school renovation.

3. Celebrate the 3rd anniversary of Shanghai Vocational College of Business and Foreign Languages/KLOC-0. Organize rehearsals and exhibitions of teachers and students' literary activities.

4. Organize the implementation of planning projects and campus landscape projects.

5. Continue to raise funds related to celebration activities and set up special funds.

6. Contact and implement the inscription of leaders, determine the list of important leaders, guests and important alumni, and hold the grand celebration of 13.

7, determine the publicity media and publicity activities.

8. Formulate specific implementation plans for celebration activities.

9. Complete other tasks determined by the celebration leading group.

implementation phase

1. Invite leaders, guests and alumni.

2. Compile the history of the school, compile picture books, edit the special issue of the school anniversary, make CDs (feature films), design and determine the souvenirs of the school anniversary, and publish the history of the school.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference and increase the publicity of the anniversary in various media. The theme is to increase cohesion internally, increase visibility externally, expand the influence of the school and create a festive atmosphere.

Including:

1. Make a CD to introduce the school comprehensively;

2. Printing an album commemorating the founding of the school 13 anniversary;

3. Around the characteristics of colleges, colleges carry out publicity and reporting on teaching, scientific research and "saying majors" activities; Through the process of "stressing specialty", teachers should know whether the professional curriculum system is scientific, whether it can support their own training goals, and the position of the courses taught in the professional curriculum system. Through the series of activities of "Talking about Specialty", the content of specialty construction is further clarified, the theoretical teaching system and practical teaching system are improved, the specialty characteristics are condensed, and the overall level of specialty construction is improved.

4. Press release on the anniversary;

5. Establish a celebration network;

6. With the theme of "My Virtue, Great Feelings", the school newspaper carries out essay-writing activities for alumni, students and faculty, and the winning works are collected and published;

7. Publish a special issue of the school newspaper.

8. Contact the media and organize a series of reports: extensive publicity is also a necessary means.

9. In order to make the celebration achieve better publicity effect, a banner advertisement was put out in the downtown area on the eve of the celebration. Posting celebration slogans on trunk buses of bus companies; Turn the motor vehicles in the school into propaganda floats and shuttle back and forth on the street; Organize students to take to the streets to publicize.

10. Register to receive gifts and money and show them.

1 1, held a 12 freshman military parade, which not only showed the vigor and vitality of freshmen, but also symbolized the vigorous development of the school; On the other hand, letting freshmen participate in this celebration and present gifts to their alma mater in the special form of "military parade" can not only enhance their sense of belonging and pride, but also add a beautiful landscape to the venue.

12, holding various forms of exhibitions.

① Exhibition of outstanding academic journals of the school; (2) Excellent graduate thesis exhibition; (3) the historical development of the school; (4) display of school scientific research achievements; ⑤ Exhibition of outstanding community activities; ⑤ Display of outstanding scientific and technological projects of students, etc.

13, arrange large-scale signature activities for people from all walks of life, teachers and students to sign as a souvenir.

14, held a literary evening to celebrate the anniversary of Shanghai Vocational College of Business and Foreign Languages 13. The main content is to enrich the life of teachers and students, enrich the campus culture, show the spirit of teachers and students, and set off the atmosphere of the anniversary. Including:

1), held a literary evening to celebrate the third anniversary of the establishment of Shanghai Vocational College of Business and Foreign Languages/kloc-0: the first section, Struggle, featured films from the running of the Party School of the Provincial Party Committee to the preparation of the campus were shown on the big screen, and four presenters appeared on the panoramic screen of the new campus. After a brief prologue and the introduction of the special guests, the music began. Before the celebration, organize a team to perform a program with the college as the unit, and the teachers and students will celebrate together. Opening song and dance; Songs; Essays, piano accompaniment, poetry reading and other programs. In the second section, Brilliance, feature films of various honors won by the school are shown on the big screen, and a group of outstanding award-winning photos are fixed in music, poetry and painting "Instantly Eternity", the song combination "Famous Songs of Stars", essays, solos, allegro and dance programs. The third section "Outlook", big-screen broadcast combination, opera chorus, folk song and dance, theme song of the party, appearance of the host, background music, and all the cast members came on stage.

2) hold fitness activities and sports competitions for teachers and students to celebrate the school;

3), organize faculty calligraphy and painting pen meeting;

4) Fireworks, fireworks.

15, epilogue

Do a good job of finishing the activities, carefully arrange the guests' return trip, and leave a good impression on the guests; Do a good job of information feedback, conduct telephone surveys and greetings, understand their evaluation of this public relations activity, and let them put forward valuable opinions on this activity so as to improve it in the future; Strengthen communication with enterprises and sponsors participating in this activity to obtain a better social environment for the long-term development of the school in the future; At the same time, it provides a better employment environment for our students.

Verb (abbreviation for verb) budget

Public relations activity planning book template 3

I. Title

A complete copy of public relations planning must have a title, which makes people understand that it is an activity planning book rather than a work summary or evaluation report.

The title can be written directly as "_ _ company _ _ activity scheme", or the text indicating the theme of an activity can be used as the main title, and "_ _ company _ _ activity scheme" can be listed as the subtitle.

The title should be easy to understand.

Two. foreword

Also called background introduction. That is to briefly introduce the background of organizing and planning this copy. Because the planning, organization and implementation of any special public relations activities of social organizations are not without reasons, and they all have their specific backgrounds and needs. Only by clarifying this background and demand can we draw out the specific planning content (scheme) behind it and explain the urgency and significance of holding this activity. Without a certain activity background, the planning content (scheme) will be lost.

The preface should be concise.

Three. Investigation and analysis

Public relations planning is based on investigation and analysis, which is the preliminary work of public relations activity planning. The investigation and analysis mainly focuses on the concrete analysis of the organizational image, which can be analyzed from the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the investigation object, the applicability of the investigation means, the scientificity of the investigation method, the authenticity and comprehensiveness of the data collection and the reliability of the analysis conclusion.

Public relations activity planning book template 4

Activity background: In today's high-speed social development, especially in China's pursuit of high-speed economic development, some areas often sacrifice the environment, and the lack of people's awareness of environmental protection will inevitably lead to the damage of the national image, which will hinder the speed of economic and social development in the long run. In recent years, the country has realized the importance of sustainable development, and has put forward measures such as building a harmonious society and creating a sanitary city to stimulate the environmental awareness of all citizens. In this context, it has carried out

Objective: Through college students' own propaganda and practical activities, to arouse the environmental awareness of all Qinzhou citizens by signing, and to spread the environmental protection concept of "starting from myself, starting from myself" to the public. At the same time, let students feel the importance of environmental protection through their own labor experience, cultivate social responsibility and sense of responsibility, and reflect the spiritual quality of students' unity and harmonious coexistence in the activities.

Activity time:18: 00 am on October 9 and 20-12: 00 am.

Location: _ _ _ _ _ _

Organizer: _ _ _ _ _ _ _ _ Student Union

Co-organizer _ _ _ _ _ _ _

Person in charge: _ _ _ _

Tel: _ _ _ _ _ _

Requirements: 1. : _ _ _ _ All student cadres in the Department of Political Science and Economics of the University participate in the activities and wear the same clothes. Other departments or students who want to join the activity can get in touch with the person in charge of the activity by telephone or other means. 2. During the activity, all participating students must strictly abide by the class discipline, and there must be no illegal operation. Once found, it will be given to informed criticism according to the disciplinary requirements. 3. All members actively participate in and listen to students' opinions.

Activity steps:

1. Students will contact the department, request approval from the department and get some financial support.

2. The Ministry of Health and Labor got in touch with Qinzhou Environmental Protection Bureau, and got the consent, and asked _ _ _ city TV station to carry out media publicity.

3. Discuss and formulate relevant rules within the Student Union, and group them with the consent of all members (the specific grouping situation is as follows).

During the<2> activities

65438+ 10 Meet at the school gate at 7 am. The Ministry of Health, Labor and Welfare is responsible for organizing the counting of people and checking whether all the required items are carried.

2.7:30 arrive at the designated place by bus, assign tasks, and emphasize relevant precautions. Each team member has a clear purpose and division of labor.

The situation and tasks of each group are as follows:

1. Responsible for unified scheduling, supervising the implementation of each team, handling and coordinating emergencies in time to ensure the smooth development of activities.

2. The labor department of the first group is responsible for labor tools.

3. The propaganda department of the 2nd regiment is responsible for the production of propaganda banners. A big banner reads "I love my family, and health depends on everyone", and three small banners are marked with words and pictures related to environmental protection.

4. The learning department of the third group is responsible for the health and publicity activities in Dongjie.

5. The fourth group sports department is responsible for the health and publicity activities in West Street.

6. The fifth group, the Ministry of Culture and Entertainment, is responsible for the sanitation and publicity activities in Nanjie.

7. The public relations department of the sixth group is responsible for the health and publicity activities in North Street.

8. The secretariat of the seventh student union is responsible for the publicity of the square and requires pedestrians to sign and leave messages.

Remarks: 1. If there is any change in the above personnel, the person in charge will inform the team leaders in time. 2. Each group is led by the ministers of all departments and managed in a unified way. Each group is equipped with a mobile phone, so as to get in touch with the group leader or chairman in time in case of emergency. 3. Each team member must obey the arrangement of the team leader and must not leave the team for more than 15 minutes for any reason. 4. Define their respective tasks and complete them within the specified time.

The activity officially started at 3.8:00.

4. 12:00, the activity officially ended, each group returned to the designated place to gather, and the team leader counted the number of people and labor tools.

5./kloc-go back to school at 0/2: 30.

Activity feasibility analysis: {1} operability 1. _ _ Square and its vicinity are the downtown area of _ _, which coincides with the holidays, and there are many pedestrians, tourists and vehicles, so it is suitable for public publicity activities. 2. The school encourages students to actively participate in various social welfare activities, so it is easy to be recognized by relevant departments.

Budget: 1. Banners and related items: 200 yuan II. Labor tools: 100 3. Travel expenses: 100 yuan, total: 400 yuan.

Meaning:

The purpose of this activity is to serve the society, exercise body and mind, and stimulate citizens' enthusiasm for "creating a sanitary city" through publicity activities, which not only promotes the development of environmental sanitation, but also enables students to exercise themselves and deepen their understanding of society, reflecting the harmonious coexistence between people and society.

Planner: _ _ _

Public relations activity planning book template 5

1. Through this celebration, we will convey the development course and teaching achievements of our school to all walks of life, expand our influence in society, and enhance our social visibility and reputation.

Second, through the scale effect of this activity, create a "campus cultural atmosphere", strengthen students' understanding and understanding of the school, and form a sense of honor and pride.

Third, take this activity as an opportunity to improve campus "software", compile campus history, and build a "cultural corridor" and other information exchange platforms.

Take this activity as an opportunity to report to leaders at all levels, teachers and students attending the meeting, listen to relevant opinions and suggestions, improve future work areas, and strive to achieve leadership satisfaction.

Five: With the help of this activity, with the theme of "the place where students dream of starting", strengthen the contact between our school and alumni. Pay attention to and support each other, create an atmosphere of "campus feelings" and "teacher-student feelings", and lay the foundation for related campus activities in the future.

Celebration time plan

(1) Start-up phase (year and month)

1. Establish preparatory leading bodies and working bodies.

2. Study and determine the anniversary date and name, and create a celebration atmosphere inside and outside the school.

(1) "Today is your birthday-my alma mater" held an essay activity with inspirational words and sincere wishes as the theme, and strengthened this activity to attract students' attention and arouse their feelings.

(2) Carry out various exhibitions of painting, photography and calligraphy with the theme of "My Teacher". Based on this, the emotional communication between teachers and students can be established.

(3) In view of the 20th anniversary of the founding of _ University, a school song collection activity was launched for the campus. The purpose is to improve campus software engineering, open up ways for teachers and students to participate in it, and also to distinguish and highlight the uniqueness of campus culture from other campuses.

(4) The collection of school emblem aims to improve the construction of school culture, become a symbol of emotional closeness between teachers and students, and reflect the cognitive basis of campus in society.

(5) "Alma Mater, I am proud of you" celebrates the 20th anniversary of _ _ University, with the theme of highlighting the achievements and social impact of the campus in the past 20 years. And the winning works will be compiled into the school calendar. (e.g. message at the beginning of publishing)

4. Start fund-raising activities. The school accepts donations from people from all walks of life for the celebration and campus construction.

5. Study and determine planning projects and campus landscape projects.

6. Complete other tasks determined by the leading group for the celebration preparation.

(2) Preparatory stage (one year-two months before the anniversary)

1. Establish a local alumni contact station and edit the alumni address book. Establish an alumni website

2. Compile the history of the school, write picture books, edit the special issue of the school anniversary, make CDs (feature films), design and determine the souvenirs of the school anniversary, and publish and distribute the history of the school.

3. Decorate the school history exhibition hall

4. Organize campus environment beautification and school building renovation.

5. Organize literary activities and exhibition rehearsals for teachers and students.

(1) "Twenty Years of Honor and Dreams" _ Photo Exhibition on the Theme of University Development in Twenty Years. Highlight "achievement" and "honor".

(2) Prepare the celebration party and hold the alumni forum.

6. Make academic exchange plans, negotiate scientific and technological achievements, and organize academic reports and experts.

7. Organize the implementation of planning projects and campus landscape projects.

8. Continue to raise funds related to celebration activities and set up special funds.

9. Contact and implement the leadership inscription, and determine the list of important leaders, guests and important alumni 10. Formulate specific implementation plans for the celebration activities.

1 1. Complete other tasks determined by the celebration leading group.

(3) Celebration stage (2 months before the celebration-celebration day)

1. Invite leaders, guests and alumni.

2. The compilation (publication) of school history, alumni record and academic report collection (1) was held at the launching ceremony of the anniversary.

3. Draft the anniversary manuscript and print the written materials.

4. Hold a press conference, increase the publicity of the celebration in various media (1), and invite the news media to participate in the celebration activities.

5. Register to receive gifts and money and show them.

6. Celebrations will be held on the anniversary (1). City leaders and responsible comrades of various departments will attend, and so will the news. The specific arrangements for the attendance of global alumni are as follows: a. Singing school songs. B. the headmaster speaks, C. commemorative sets and stamps will be held in the school. D. hold a global alumni association, where famous alumni recall history. E. A large alumni reception will be held. (2) Embody the themes of "honor", "unity" and "dream". Strengthen in the form of activities, reflecting the achievements and advantages of the school. It has also become an important part of condensing campus emotions. (3)__ University large-scale signature activities. Initiating and calling on all the experimental teachers and students attending the meeting to sign their names shows the unity of "deep affection for my alma mater" and expresses the pride of "I am proud of _ _ University". The leading group for the preparations for the celebration of the school has nine working groups, including office, publicity group, materials group, alumni liaison group, project planning group, academic activity group, environment and construction group, fund-raising and funding group, literature and art group and teacher-student activity group. Each college has set up a working group to prepare for the celebration.

appropriation budget

Public relations for this celebration

cost budgeting

Pre-activity cost element

The cost of the celebration day is RMB.

Leading group cost yuan

Promotion cost yuan

Celebration preparation

List of work leading groups

Celebration Committee

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