How should a flower shop be designed? Analysis on Interior Design of Flower Shop

The core of flower shop layout is the design of customer flow route, and successful design can maximize the customer's stay time in the flower shop. Different customers have different moving routes because of their age, gender and personality. Let's introduce some knowledge of flower shop design!

Flower shops should avoid putting the best-selling flower varieties in places where customers seldom go, and should consider the overall layout, put different flower varieties in an orderly manner, and clearly classify them in process design, so that customers can choose freely. At the same time, the store layout of a flower shop is a consumption channel, and a reasonable store layout can promote the realization of sales.

1. Flower shop layout classification:

1) Plaid layout is a very standard layout. Decorations are at right angles to each other, forming a maze-like passage, which makes the whole flower shop structure rigorous and standardized, giving people the impression of neatness and orderly management. This impression is easy for customers to trust the flower shop, which is mostly used for open-shelf sales. The disadvantage of grid layout is that customers usually feel lonely and bored. Due to the natural driving force in the channel, customers will have a psychological pressure to accelerate their purchase in the process of shopping, and their desire for viewing and leisure will be greatly reduced. At the same time, due to the standardization of layout, the ability of flower shops to exert decorative effects is limited, and it is difficult to produce decorative purchase interests and effects.

2) Free-flowing layout is to form independent or aggregated combinations according to the characteristics of flowers. There is no fixed or special layout form, and the sales form is not fixed. In the actual layout, there are common strip or rectangular rings. Horseshoe, triangle and so on. In this layout, the passage is generally spacious or there is a large space in the center of the flower shop for environmental decoration. This is a freestyle layout, so the use of decorative layout can create a better environmental atmosphere and attract all kinds of customers, and the role of environmental publicity is very obvious.

2. Flower shop passage

The passage of the flower shop should be kept wide enough for customers to visit. Choose flowers and spend time together, generally not less than 90CM, otherwise customers will feel inconvenient.

When the passage is too long, proper circuitous walking is more attractive to customers. It should also be noted that if the flower shop is an integrated entrance, it should be spacious and unobstructed to reduce congestion and congestion and avoid mutual interference when customers enter and leave the flower shop. If it is a separate entrance, you should pay attention to the direction of the passage of the flower shop.

3. Ceiling design

The height of the ceiling depends on the business area. The spacious storefront is higher, and the narrow flower shop is lower. Generally speaking, the flower shop with a height of 10 to 20m2 has a ceiling height of about 2.7~3m. If the flower shop covers an area of 300m2, the ceiling height is 3~3.3m, 1000M2, and the ceiling height is 3.3~4m. In addition, the color of the ceiling can also adjust the sense of height. Sometimes you don't need to set the ceiling high or low, just change the color to adjust the height.

The design of the ceiling is mostly flat, and lighting equipment such as chandeliers or fluorescent lamps are generally placed on the ceiling. The ceiling is made of plywood, gypsum board, asbestos board, veneer decorative board and so on. Plywood is the most economical and convenient ceiling material, but it has poor fire prevention and noise reduction performance; Gypsum board has good heat resistance and sound attenuation, but poor water resistance and moisture resistance, which can not stand the impact force; Asbestos board is not only fireproof and heat-insulating, but also waterproof and moisture-proof, but it is not easy to process.

4. Wall design

As the background of displaying flowers, the wall plays a very important role. The wall design of the flower shop should be in harmony with the colors and contents of the flowers displayed, and adapt to the environment and image of the flower shop. Generally speaking, there are four ways to use walls:

1) Set up a showcase on the wall to display flowers. The wall is blocked by the showcase, so it doesn't need painting or decoration.

2) Place a booth on the wall as a place for flower display, with a shelf fixed on the wall as the background.

3) Make simple equipment on the wall for hanging or arranging flowers. To hang flower arrangement works, we must first choose a complete or empty wall and the height most suitable for viewing. The style of flower arrangement works should be consistent with the overall style of the store.

5. Shelf design

The flower stand is one of the main facilities for displaying, displaying and selling flowers. It can accommodate and store flowers, making it easy to select and take them. Shelves have different structures, forms and specifications. The shelf is designed to be practical, firm and flexible, which is convenient for the flower arranger to operate and the customers to visit. They should also adapt to the different requirements of various flowers. There are many kinds of materials for making shelves, such as wood, metal, plastic, rattan, aluminum alloy and angle steel. And when you choose, you should consider the environmental style and price of the point.

So much about the knowledge of flower shop design, hoping to bring help to friends in need.