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Risk analysis and countermeasures of business plan
Risk 1: project selection is too blind. At present, college students' entrepreneurial projects are mostly concentrated in the fields of high-tech and intellectual services, such as software development, network services, web page production, tutor intermediary, design studio and so on. In addition, fast food, retail and other franchise chain stores are also popular entrepreneurial projects for college students. However, college students don't understand the market. If they lack market research and demonstration in the early stage, decide the investment direction only by their own interests and imagination, or even decide which line to do on a whim, they will definitely hit a wall. Suggestion: College students' entrepreneurs must do a good job in market research in the early stage of starting a business, or entrust a professional institution to conduct a feasibility study and start a business on the basis of understanding the market. Generally speaking, the financial strength of college entrepreneurs is weak, so it is more appropriate to start with small funds and choose projects with low staffing requirements. Risk 2: Lack of entrepreneurial skills. Many college entrepreneurs are condescending. They don't understand the policies and regulations related to entrepreneurship, and they don't have the work and practical experience of related enterprises. They lack ability and experience, but they have very high expectations for starting a business. When the business plan is put into practice, it is discovered that you simply do not have the ability to solve problems. Such an enterprise is tantamount to an armchair strategist. Suggestion: the market is changing rapidly, and there are risks all the time, but no one will remind you where the risks are in time. You can only increase your risk prevention skills. On the one hand, go to work or practice in enterprises and accumulate relevant management and marketing experience; On the other hand, actively participate in entrepreneurship training, accumulate entrepreneurial knowledge, receive professional guidance, and improve the success rate of entrepreneurship. Risk 3: raising a single fund is almost a problem for every college student entrepreneur. It is difficult and complicated to apply for a bank loan. Without broader financing channels, business plans can only be empty talk. Suggestion: Broaden channels, in addition to traditional ways such as bank loans, self-financing and private lending, we can also make full use of financing channels such as venture capital, angel investment and venture capital. Risk 4: Poor social resources. Because college students have been on campus for a long time, their social resources are very limited, so they need to mobilize social resources for enterprise creation, market development and product promotion. College students will find it difficult in this respect. Suggestion: Take part in various social practice activities at ordinary times and expand the scope of your interpersonal communication. Before starting a business, you can work in related industries for a period of time, and through this platform, you can accumulate contacts for your future business. Risk 5: Management is too casual. Due to long-term exam-oriented education and unfamiliarity with the "rules of the game", some college entrepreneurs are technically outstanding, but their abilities in financial management, marketing, communication and management are generally insufficient. In addition, some people have certain personality defects, such as self-righteousness and willfulness, which will affect the success rate of starting a business. Suggestion: If college entrepreneurs want to succeed in starting a business, they must pay equal attention to technology and management and formulate a scientific and standardized management system. You can start with a partnership, a family business or a low-cost virtual shop to exercise your entrepreneurial ability, or you can hire a professional manager to take charge of the daily operation of the enterprise.
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