Traditional Culture Encyclopedia - Photography and portraiture - Theme Illustration Design —— How to design creative illustrations?
Theme Illustration Design —— How to design creative illustrations?
Illustration design application field
Lead: Today's era is the era of rapid development of information dissemination, and the field of illustration design penetration is also expanding. As long as there is information exchange, illustrations will be very useful. The following are the application fields of illustration design, welcome to refer to!
In today's social life, illustrations can be seen everywhere. They enrich people's lives in various forms and play an important role. The application field of illustration design is also manifested in various fields. Now I will introduce the scope and application of illustration design for you.
Design illustration can be divided into three categories: book illustration, commercial design illustration and special category illustration.
Book illustration
This kind of illustration is designed for the cover, layout and text of books. It belongs to books and is used to beautify books and make up for the lack of written expression. Generally speaking, without books, you can't exist alone. As a special commodity, book illustrations include illustrations in all publications and cover illustrations of audio-visual products. According to different categories, books can be roughly divided into literature and art books, science and technology books (social science and natural science) and marginal subject books derived from them, and so on. Literary books are books that use literary language as a medium to construct artistic images, including poems, essays, novels and other different genres. This kind of illustration has a free form of expression, with imaginative, emotional, exaggerated, humorous and symbolic artistic expression, which enriches the content that literary language can not express. Below we focus on children's book illustrations and science and technology book illustrations.
This is a book introducing Japanese history. The illustrations on its cover and content page are humorous to illustrate the development of Japan, and the use of humorous techniques is appropriate. )
Illustrations of children's books
The main purpose of children's books is to enlighten children's minds and cultivate their healthy aesthetic consciousness. Children are in the so-called visual age (VisualAg), so children's books are more important and direct to their visual shock. It can cultivate children's rich emotions and imagination, which is the source of their future success and happiness. Therefore, children's books are generally designed through exaggeration, imagination, personification, games and humor. For example, the works of Chicago illustrator JoeSorren are full of imagination, which is especially important in children's books. This is not only because pictures themselves are easier for children to understand than text symbols, but also because children have the nature of loving pictures. Judging from the essential difference between pictures and words, the fields, realms and structures expressed by pictures are far broader, more beautiful and more complete than words, and are more easily loved by children, so illustrations play a decisive role in children's books.
(This design adopts the way of pure hand drawing, which is relaxed and natural. A lovely girl takes pictures in the fairy tale world, and the whole illustration is vivid and lovely, which helps to enrich children's imagination. )
Illustrations of scientific and technological books
Illustrations of scientific and technological books, including social science and natural science, cover a wide range of fields, involving many different categories and relatively independent disciplines. Compared with the illustrations of literary books, the illustrations of such books have completely different characteristics because of their different purposes and requirements. Its main function is to explain the content of the text, let people leave a clear visual impression on the specific content, enhance the expressive force of the written language or express the content that is difficult to express clearly in words. Therefore, realistic images, anatomical figures, illustrative charts and so on are often used in expression techniques to accurately express the appearance, functional stunts and internal structure of objects, leaving a complete impression for readers to identify and remember.
Memory, hardware and cups are expressed in the form of human brain, which shows the extremely open and profound space concept of the product and also shows the humanized characteristics of this electronic product. )
Commercial design illustration
This is a field in which illustration design is widely used in the current commodity economy society, which plays an important role in promoting people's material civilization and spiritual civilization progress.
Commercial illustrations include illustrations in various advertising media, illustrations in commodity packaging, illustrations in daily necessities, illustrations in corporate and brand brochures, illustrations in various film and television media, illustrations in various calendars, illustrations in various greeting cards and various
(In order to express the company's concept of global food sales, this potato chip poster design skillfully uses China traditional ceramics to dress potato chips, which vividly and intuitively shows the specific concept of "global chain". )
Illustrations in public relations supplies, etc.
The main purpose of this illustration design is to convey business information, and it has a strong purpose and subordination in shaping a good corporate image and brand image, guiding consumption, promoting commercial circulation and promoting economic development. As a specific art form, commercial illustration design is different from general painting in essence, although it has many similarities with general painting in the laws and methods of creation and expression. As an integral part of modern commercial design, it must follow the basic laws and application rules of commercial design, emphasize functionality and communication effect, and can't give full play to the designer's ideas and aesthetic pursuits. Any artistic expression of it must obey the specific design theme, conform to the demand psychology and aesthetic taste of the specific appeal object, and ensure the complete and clear communication of the specific information connotation. As an excellent illustrator or designer, we should never forget that the functionality of illustration design is greater than aesthetics, and aesthetics must obey functionality.
How to design creative illustrations? I. Contents
For commercial illustration, the creativity of content is actually the least easy for people to feel creative, but if the creativity of content can be done well, it is a very good growth opportunity for designers, so what should be paid attention to when doing content creativity? When designing, you can start with ordinary content and combine your unique experience and simplicity to draw a refreshing picture.
Second, composition
There are many aspects of composition design skills, which cannot be described one by one. In composition design, we can choose narrative composition and non-narrative composition. Refers to a composition with a certain sense of story. Non-narrative composition, contrary to narrative composition, has no obvious story plot and the picture generally has no realistic background. It is more a type of composition that expresses a point of view by comparing metaphors.
Third, modeling.
Modeling creativity can be said to be an important aspect of designer's expressive force and creativity. Every designer has a different style, and the creative style is also the most recognizable.
Fourth, color.
Different themes have restrictions on the use of colors, that is, not every type of color scheme is suitable for the same theme. Designers usually create similar themes, so they usually use the same color matching. Once you receive the entrustment of different theme types, you need to change the color by combining factors such as brand.
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