Theme Illustration Design —— How to design creative illustrations?

Classification and appreciation of poster design? Analyze different poster styles, learn from their advantages and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-Korean designer Ye Jiyun designed this set of music-themed illustration posters. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style. 02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 165438+ 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination.

Illustration design application field

Lead: Today's era is the era of rapid development of information dissemination, and the field of illustration design penetration is also expanding. As long as there is information exchange, illustrations will be very useful. The following are the application fields of illustration design, welcome to refer to!

In today's social life, illustrations can be seen everywhere. They enrich people's lives in various forms and play an important role. The application field of illustration design is also manifested in various fields. Now I will introduce the scope and application of illustration design for you.

Design illustration can be divided into three categories: book illustration, commercial design illustration and special category illustration.

Book illustration

This kind of illustration is designed for the cover, layout and text of books. It belongs to books and is used to beautify books and make up for the lack of written expression. Generally speaking, without books, you can't exist alone. As a special commodity, book illustrations include illustrations in all publications and cover illustrations of audio-visual products. According to different categories, books can be roughly divided into literature and art books, science and technology books (social science and natural science) and marginal subject books derived from them, and so on. Literary books are books that use literary language as a medium to construct artistic images, including poems, essays, novels and other different genres. This kind of illustration has a free form of expression, with imaginative, emotional, exaggerated, humorous and symbolic artistic expression, which enriches the content that literary language can not express. Below we focus on children's book illustrations and science and technology book illustrations.

This is a book introducing Japanese history. The illustrations on its cover and content page are humorous to illustrate the development of Japan, and the use of humorous techniques is appropriate. )

Illustrations of children's books

The main purpose of children's books is to enlighten children's minds and cultivate their healthy aesthetic consciousness. Children are in the so-called visual age (VisualAg), so children's books are more important and direct to their visual shock. It can cultivate children's rich emotions and imagination, which is the source of their future success and happiness. Therefore, children's books are generally designed through exaggeration, imagination, personification, games and humor. For example, the works of Chicago illustrator JoeSorren are full of imagination, which is especially important in children's books. This is not only because pictures themselves are easier for children to understand than text symbols, but also because children have the nature of loving pictures. Judging from the essential difference between pictures and words, the fields, realms and structures expressed by pictures are far broader, more beautiful and more complete than words, and are more easily loved by children, so illustrations play a decisive role in children's books.

(This design adopts the way of pure hand drawing, which is relaxed and natural. A lovely girl takes pictures in the fairy tale world, and the whole illustration is vivid and lovely, which helps to enrich children's imagination. )

Illustrations of scientific and technological books

Illustrations of scientific and technological books, including social science and natural science, cover a wide range of fields, involving many different categories and relatively independent disciplines. Compared with the illustrations of literary books, the illustrations of such books have completely different characteristics because of their different purposes and requirements. Its main function is to explain the content of the text, let people leave a clear visual impression on the specific content, enhance the expressive force of the written language or express the content that is difficult to express clearly in words. Therefore, realistic images, anatomical figures, illustrative charts and so on are often used in expression techniques to accurately express the appearance, functional stunts and internal structure of objects, leaving a complete impression for readers to identify and remember.

Memory, hardware and cups are expressed in the form of human brain, which shows the extremely open and profound space concept of the product and also shows the humanized characteristics of this electronic product. )

Commercial design illustration

This is a field in which illustration design is widely used in the current commodity economy society, which plays an important role in promoting people's material civilization and spiritual civilization progress.

Commercial illustrations include illustrations in various advertising media, illustrations in commodity packaging, illustrations in daily necessities, illustrations in corporate and brand brochures, illustrations in various film and television media, illustrations in various calendars, illustrations in various greeting cards and various

(In order to express the company's concept of global food sales, this potato chip poster design skillfully uses China traditional ceramics to dress potato chips, which vividly and intuitively shows the specific concept of "global chain". )

Illustrations in public relations supplies, etc.

The main purpose of this illustration design is to convey business information, and it has a strong purpose and subordination in shaping a good corporate image and brand image, guiding consumption, promoting commercial circulation and promoting economic development. As a specific art form, commercial illustration design is different from general painting in essence, although it has many similarities with general painting in the laws and methods of creation and expression. As an integral part of modern commercial design, it must follow the basic laws and application rules of commercial design, emphasize functionality and communication effect, and can't give full play to the designer's ideas and aesthetic pursuits. Any artistic expression of it must obey the specific design theme, conform to the demand psychology and aesthetic taste of the specific appeal object, and ensure the complete and clear communication of the specific information connotation. As an excellent illustrator or designer, we should never forget that the functionality of illustration design is greater than aesthetics, and aesthetics must obey functionality.

How to design creative illustrations? I. Contents

For commercial illustration, the creativity of content is actually the least easy for people to feel creative, but if the creativity of content can be done well, it is a very good growth opportunity for designers, so what should be paid attention to when doing content creativity? When designing, you can start with ordinary content and combine your unique experience and simplicity to draw a refreshing picture.

Second, composition

There are many aspects of composition design skills, which cannot be described one by one. In composition design, we can choose narrative composition and non-narrative composition. Refers to a composition with a certain sense of story. Non-narrative composition, contrary to narrative composition, has no obvious story plot and the picture generally has no realistic background. It is more a type of composition that expresses a point of view by comparing metaphors.

Third, modeling.

Modeling creativity can be said to be an important aspect of designer's expressive force and creativity. Every designer has a different style, and the creative style is also the most recognizable.

Fourth, color.

Different themes have restrictions on the use of colors, that is, not every type of color scheme is suitable for the same theme. Designers usually create similar themes, so they usually use the same color matching. Once you receive the entrustment of different theme types, you need to change the color by combining factors such as brand.