What are the OTA marketing strategies of the hotel?

First of all, most guests who book hotels on OTA have not actually experienced the advantages and disadvantages of a large number of hotel facilities and services on the platform, so when booking, they usually refer to hotel information to make the final choice.

Hotel photos uploaded by OTA shall meet the following requirements:

High pixel, high definition and outstanding hotel functions;

Use the latest photos, not a few years ago, nor can they be renderings;

Choose photos of surrounding tourism resources correctly, not too many, but there must be.

Demand keywords

Starting from the needs of guests, this paper introduces hot words frequently searched by guests, such as scenic spots, activities, transportation hubs, facilities and prices, so as to improve the possibility of being searched.

Online and offline prices are the same.

Adhere to the same price. If the hotel's direct channel price is higher than OTA, guests will bind OTA reservations and be loyal to OTA, so the hotel can take advantage of the difference and commission.

The hotel's direct channel also provides OTA promotional prices. Avoid the loss of customers in direct sales channels due to price differences.

Try not to close the price or room.

You can achieve the effect of closing the room by raising the room price or limiting the number of days of stay, because closing the room will affect the hotel's ranking in OTA, and it will also lose permanent guests.

There are many risks, many a mickle makes a mickle.

And the more cooperation, the higher the exposure of the hotel on the network. It is equivalent to the increase of billboards, which is particularly important for single hotels with low brand reputation.