What is Huawei Image XMAGE? After reading an article, you don't have to put a camera label on your mobile phone in the future.

In the last two years, many small partners may find that the connection between mobile phones and cameras is getting closer and closer, as is the cooperation between brands. For example, after Huawei and Leica, the cooperation between vivo and Zeiss, OPPO and Hasselblad was born in the mobile phone industry, and now Xiaomi has become the second brand to cooperate with Leica. Among the four major domestic brands, Huawei has no camera brand blessing, so how will Huawei lay out its products next? Now Huawei's new brand "Huawei Image XMAGE" seems to give the answer.

Why do mobile phone brands like cross-border cooperative cameras? The answer is simple. Mobile phones are just a new thing, and our knowledge of taking pictures comes from cameras. At first, the mobile phone also caught up with the camera in various camera functions. In this process, the use of mobile phones for cameras has gradually matured and developed its own "computational photography". But even so, the camera is still the big brother in the professional field, and it is still the object that mobile phones catch up with.

One of the great benefits of computational photography to mobile phones is that it can imitate the camera style to the maximum extent under the condition of insufficient optical imaging conditions. Leica, Zeiss and Hasselblad are not a camera brand or technology on mobile phones, but an algorithm, or a color style formed by an algorithm. At the same time, the mobile phone is not completely imitated, but a node that seeks transcendence based on its own conditions. The mobile phone can't always be the younger brother behind the camera, even if the optical conditions for taking pictures and shooting by the mobile phone are far less than those of the camera.

Take the cooperation between Huawei and Leica as an example. Does Leica really make Huawei? Not necessarily. Even the three Leica tones in Huawei's flagship mobile phone may be rarely used. The premise that the mobile phone can be recognized by consumers must be that Huawei has made the image function very strong, and the Leica logo on the mobile phone is only a plus item.

It is not difficult to explain why many mobile phones and cameras have been married before. For example, the cooperation between moto and Hasselblad, the cooperation between Nokia and Zeiss, and the cooperation between Samsung and Schneider have basically failed, and even left no impression on the public. Because the mobile phone itself was not strong enough at that time, even if it was certified by the camera manufacturer, it was still not strong enough, even the entry-level card machine was not as good as it was. At that time, if any mobile phone had a good camera experience and was close to the camera level, it would basically be regarded as a joke, and no one would believe it, but now it is possible.

Now the computational photography of mobile phones can be self-contained, and the shooting style of specific camera brands can be adjusted by optimization. Mobile phones can take photos of Leica, Zeiss and Hasselblad, so can there be an image style belonging to the mobile phone brand itself? At least for Huawei, this should have been done long ago. As a result, while other major mobile phone brands continue to cooperate deeply with camera brands, Huawei officially announced its new brand, called Huawei Image XMAGE.