The general process of image processing by Taobao and Tmall artists

The general process of image processing by Taobao and Tmall artists

What is the process of image processing by Taobao and Tmall artists? I have compiled relevant content, welcome to appreciate and learn from it.

1. Taobao and Tmall art image processing process

I have been working on Taobao and Tmall for 8 years, and I am very familiar with the entire process of baby operations. To summarize, it can be roughly divided into the following steps.

Take photos→Select pictures→Lightroom batch preliminary adjustment→Photoshop editing→Details page design

(The design process of the details page will be explained to you in a later article), here are the steps Let me explain to you the process from taking photos to editing.

2. Taking pictures (using RAW format)

Canon CR2, Nikon NEF format

Taking pictures is divided into still life and models. Smaller babies are mostly indoors. Studio photography is still life photography, and the clothing category is mostly indoor model studio photography or outdoor model photography. In general, indoor studio photography of still life and models is easier to shoot and process. Shooting outdoors is more difficult due to light and environmental restrictions, but once the shot is done well, the effect is much better than studio shooting. For still life studio photography, most businesses can take the photos themselves. For some outdoor model shootings that have higher requirements, it is recommended to choose a studio with better cost and reputation. Because if you find a cheaper one, you can take pictures, but if the effect is not achieved, the product will not be sold. Spend more money, the pictures will be better, and the baby will be easier to sell. Therefore, the specific shooting should be chosen according to personal circumstances.

Nowadays, SLR cameras are used to take photos, but most of the personal photos I see are in JPG format. It is recommended to use RAW format. The RAW format retains the original photo data, making it particularly convenient to use Lightroom for preliminary adjustments in post-production. JPG is compressed, and a lot of data is gone. For example, if it is overexposed or too dark, JPG images are not easy to repair because JPG retains less details.

The RAW format setting in the camera is RAW+FINE, which means RAW a negative, the same as JPG, and save two at the same time. The file is relatively large. It is recommended to use a larger memory card or connect it to a computer for shooting.

RAW format, Nikon’s is NEF format, Canon’s is CR2 format.

3. Film Selection

After taking the photo, selecting the film is also an important process, because the key to the pictures on Taobao and Tmall is the shooting angle, and different angles highlight the product. The selling points are different. During the shooting process, the photographer will take many pictures to choose from. Later, our designers will need to choose the appropriate angles and pictures according to the requirements of the baby's design. Some friends say that it’s okay to use them all, but it’s really not possible, because a good picture can add points to the baby, and a bad picture may directly make the buyer give up the intention and desire to buy. Therefore, the pictures used on the details page must be carefully selected.

Picture viewing software is generally used to select films. Commonly used picture viewing software include ACDSee and Bridge. The operating habits of the two software are different. You can also select photos in Lightroom, but I’m not used to it. Mainly batch color grading and processing.

4. Lightroom batch initial adjustment

Of course, other software such as Bridge and ACDSee can also batch adjust images. However, the author is still accustomed to using Lightroom color batch processing.

Here are just a few key points for improving work efficiency in Lightroom

①Lightroom presets: Save frequently used settings as presets for easy one-click recall

②Copy and paste settings: Copy the settings of one image and paste it on another

③Synchronization function: After adjusting a picture, select a group and synchronize it to the same settings, without the need for another One has been adjusted.

After the picture is adjusted, it can be exported directly. It can be exported to PSD format and opened and used directly in Photoshop. There is no need to save it again in PS.

5. Photoshop Retouching

Photoshop and Lightroom are a division of labor. Lightroom is mainly about color correction and details, and Photoshop is mainly about modification, cutout and synthesis.

6. Details page design

The specific details page design process and selling point extraction will be shared with you in the following articles!

All contents of this article are obtained from the author’s personal experience and are for reference only. The pictures are also taken and processed by individuals. Official account: meitianxinzhi. This article is only published on this official account. Misappropriation and reprinting are strictly prohibited. Once discovered, complain to the end! ;