Travel wedding photography Sina Weibo

In view of the hot revision event in Weibo in the last month or two, the process is still fermenting. The general process is that Weibo changed the original feed stream mode+attention+interspersed advertisements displayed in chronological order into recommendation+mixed editing+advertising mode; Some netizens spit: You don't need to help users make decisions; Sina Weibo: Discover the acne studio/wedding photography studio/slimming studio around you anytime and anywhere (if you simply don't like advertisements, you can move to Weibo International Edition ~ Sofa Xuan); Although users are constantly cursing (there are too many advertisements, a lot of recommended information is not interesting, and feedback is not interested in some information, but it is still tirelessly pushed to me), but how should a product manager treat this problem ~

1. Why is it revised? 1. Make money and realize the flow; Traditionally, the news of the big V that has been paid attention to is pushed in chronological order. The control of information is in the hands of the big V. The big V can lie down with existing fans to make money, and the big V allows you to see users. In this mode, the Weibo platform's control over information is too weak and it is difficult to realize it; But it will be different if you switch to the recommended mixed mode. Weibo platform allows users to see what they see, and the platform's liquidity will be greatly improved, so Weibo's revenue data is getting better and better;

2. What is the Polaris index at this time? The problems concerned about the traditional push of big V messages in chronological order are: from the user's point of view: 1. Inactive users cannot get enough information; 2. Shrinking information is not conducive to making new users addicted; From kol's point of view: the big v is dominant, and it is difficult for newcomers to rise; Then Weibo's ability to innovate and promote life will not be very strong. In order to save the situation, it is necessary to modify it;

3. I don't think it's a problem for Weibo to modify, recommend and display information according to the time flow (I read an article that foreign social media such as facebook also modified the recommendation and timeline, and the only head media didn't modify it, leaving WeChat, but the official WeChat account such as Goose WeChat is also being modified); Then the question is: 1. The recommendation algorithm is immature, which recommends the content that users don't like and hurts the interests of core users. Some people even say that whether an information exhibition can be held depends on the feedback from previous readers. Have you considered whether the interests of previous readers are the same as mine? Even if the general direction of the points of interest is the same, will the deeper points of interest be the same? Anyway, this recommendation algorithm is very strange. 2. The starting point of recommendation is wrong ~ It can be seen that the starting point of Weibo's revision is to realize cash ~ But it doesn't look so good ~ The starting point of ~facebook's revision is to worry that users will miss the content they care about. For example, when I log in two days later, the platform is worried that I will miss the important news released by friends or followers in these two days, so it will disrupt the time order and recommend what I think is important to me. I can accept this ~ I also think it is necessary ~

? 4. Think of an interesting little question: Would it be funny if the WeChat circle of friends was revised like Weibo ~ Maybe there would be no friends ~