How to write a business plan?

How to write a business plan? This plan is applicable to many industries. Now more and more people choose to start their own businesses. The premise of starting a business needs a perfect business plan to analyze the situation. Let's see how to write a business plan and related information.

How to write a business plan 1 1 and start an organization.

Briefly introduce the basic information of the organization to be established, such as business projects, investment amount, number of entrepreneurial teams, contact information, etc.

2. Project

(1) explain your entrepreneurial project in detail and analyze the market growth of the project.

(2) Describe your entrepreneurial elements as follows:

Customers-what customers are you facing, or what is your target market?

Marketing-What ways or channels do you intend to let customers know and buy your products/services?

Capital-Where does the main start-up capital come from and how do you plan to allocate and use it?

Venue-where is your office, what is the location condition, and how to decorate the venue?

Team-background information (resumes) of the current members of the entrepreneurial team and their responsibilities.

3. Profit model (this part is more important, please focus on data analysis and description)

(1) How is your project profitable? If there are any historical materials, please write them down.

(2) Carefully analyze your profit development trend, and specify how you generate cash flow in the short term, and where you plan to invest in the future to obtain long-term benefits.

4. Competition

(1) Where do the competitors in the market come from and what is their business model?

(2) explain your competitive advantage

(3) explain your competitive strategy or cooperation strategy.

(4) How is your service or product priced and why?

5. Risk

(1) What are the main risks of your entrepreneurial project?

(2) What methods are you going to take to avoid or reduce these risks?

6. Loan purpose and specific repayment plan

(1) How to use the loan after it is successfully applied?

(2) How to repay after the loan term expires? Explain the specific repayment plan.

How to write a business plan 2 First, target customers: office buildings and schools.

Personally, white-collar workers and students are more concentrated in the distribution of meal time, and it is easier to open the market than the community, and the community is too scattered. Moreover, word-of-mouth effect is more likely to occur between white-collar workers and students, and the demand for external sales is greater than that of the community.

The current ordering websites are mainly white-collar workers, but students have not been found. Students are becoming more and more homesick, and it is common to stay in the dormitory all day. Every meal time, you can see many people delivering meals.

Second, the advantages of establishing a website

1, put the menu online, and good pictures can attract more customers.

At present, many restaurants only have one reservation phone and QQ at most. In order to attract customers, we often organize people to distribute leaflets. Many people actually don't keep the habit of issuing fast food numbers. Usually they just put a leaflet next to them or ask their classmates and colleagues.

Establishing old customers and attracting new customers are costly and uncertain. Putting recipes on the website can give customers the feeling of ordering from the menu in a restaurant.

2. Carry out joint sales. Imagine what effect it would have if you switched to drinks, fruits and snacks here.

Recently, I read some discussions about online supermarkets. Personally, I think that making fast-moving goods such as food and tying them with takeout can get higher gross profit. Self-made drinks have a higher gross profit, and they can be sold for a few dollars as long as a few cents per cup.

This can increase the average unit price of each transaction and offset the distribution cost. Because we bring convenience to our customers, according to the traditional marketing theory, we can charge a premium from it. You can refer to the difference between convenience stores such as 7- 1 1 and large shopping malls.

Step 3 show popular dishes

When we go to restaurants and restaurants to order food, we often ask, "What's your specialty here?" So how do we answer customers' questions on the website? The hot list above has such a function, and it is chosen by customers themselves, which is of great reference value for Xiaobai who can't order food.

4. Add user comments

5. Create a personal menu

Let customers choose their own dishes, delivery time and delivery place within a few days. Directly lock in their future consumption. You can also provide the nutritional value and calories of each takeaway on the web page. This is of great reference value to some female white-collar workers.

6. If the traffic is large, you can consider increasing CPS advertisements and adding extra money.

How to write a business plan 3 I. Overview of the enterprise

Main business scope:

My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.

Type of enterprise: manufacturing □ traditional industry

□ Retail □ Other

□ Wholesale □ Service □ Agriculture □ New Industry

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.

Educational background and related courses (including time)

20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.

Huang Liang and Li Yan both graduated from junior high school.

Third, the market evaluation

Target customer description:

The target customers are:

1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.

2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.

Market capacity or expected market share of the enterprise:

With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.

There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.

Changing trend of market capacity:

With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.

Situation analysis

superiority

1, there are few similar consumption places nearby.

Disadvantaged

1, less first-time entrepreneurial experience.

chance

1, close to the university town, will bring more passengers.

With the improvement of consumption level, more and more people.

threaten

1, more and more restaurants will become competitors.

2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.

Fourth, the marketing plan

Step 3: Location

(2) The main reason for choosing this address:

There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.

(3) Sales method (select one and tick)

The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.

(4) Reasons for choosing this sales method:

Coffee is a disposable consumer product.

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.

Name of the proposed enterprise: xxxx

Enterprise employee: xxx

Monthly salary:

Boss or manager, barista, pastry chef