How to promote the website?

It depends on what type of website you have. Different types of websites have different promotion methods. Only the promotion that suits you is the best promotion. Here are several promotion methods. I hope you can Let me give you some help

1. Development of promotion goals:

Tasks that need to be completed, including IP, PV, UV, customer conversion rate, registered users, how much to increase market share , the amount of sales, the amount of increasing brand awareness, the amount of improving customer satisfaction, and the setting of completion time.

2. Initial promotion of the website: Optimize for search engines, establish friendly links with partners or industry portals of the same type, and promote the website through online media.

It is the website In the early stages of operation, we mainly considered promotion methods. In addition, you can also consider using Internet hype. Since the brand influence of the website is limited in the initial stage, you can choose a suitable topic for hype, which will quickly increase the website's popularity.

3. Promotion during the website operation period: Targeted online advertising should be carried out during the website operation period. You can choose advertising services provided by Alimama and Google Adsense

. Combine advertising with industry websites of the same type, local living communities and target customer networks. You can also write soft articles to promote the website from an expert's perspective. Or provide users with free e-books or other valuable free content to attract more users through word-of-mouth communication. Or collect emails from target customers, carefully design emails and deliver emails to target customers. The content can include website news, products and services, etc. One of the most important marketing tools for industry portals is membership marketing, which attracts target users to register as your members and provides differentiated services. In addition, frequent online research is required. Accurate research can quickly receive feedback from target customers and strengthen brand guidance.

4. Promotion of the website in its mature stage: public relations promotion, using blogs, community forums, and online activities to establish brand authority. Convert customers' purchasing desire

into purchasing behavior. Promotional activities use gifts or profits to promote products during a special period. It can bring traffic and consumption behavior in a short time

. Special topic planning, various holidays, anniversaries, special events, large-scale special promotion, such as naming a certain online event, holding online activities, and integrating product promotion into the Internet. Establish online coupons, trial packages, coupons and other forms to retain old customers, increase repeat consumption, and enhance website stickiness. Join the C2C platform or B2C platform online store to form an independent mall, intermediary platform, and offline entity multiple sales models.

5. Integrating websites and products into daily life Websites and products should be integrated into daily life. Add the URL or product to any office location, such as envelopes,

business cards, packaging boxes, etc.; corporate internal logos, company printed items, partners, etc. to in-depth website or product promotion.

6. Some B2C promotion methods Method 1: Joint promotion of products

Method: Cooperate with other types of B2C websites (the same target users, but different products), engage in joint Promotion can have a different effect. Try to find stores that complement each other as much as possible. For example, cooperation between photography book stores and digital camera stores, cooperation between digital B2C and home consumption websites, etc. Post each other’s recommended products on each other’s pages; you can also launch packages.

For example, such an activity: if you purchase any mobile phone on this site and add 15 yuan, you can get a Philips shaver worth 180 yuan provided by *** shopping portal! ! !

In addition, joint promotion can be one-way, that is to say, you can find a website and let it promote your products, but you do not have to be on their products. At the same time, if it is one-way, the product you are looking for to jointly launch must have a higher unit price than yours.

Note: The purpose of joint promotion is to sell goods, spread word of mouth and attract attention (not traffic). Just achieve one of the goals.

Method 2. Giveaway activities: Giveaway activities are somewhat similar to joint product promotion, but the scope of cooperation is much wider. Not only can you cooperate with

B2C websites, It can also cooperate with WEB2.0, forum, information, etc. websites. To put it simply, we provide gifts to a certain website, and a certain website can give gifts to users through certain game rules.

Notes:

z This method is mainly to spread brand awareness, attract user registration, and gather popularity. It is best to achieve all three purposes, so be careful when cooperating with third-party websites.

z The gifts and small items provided should be exquisite and have the logo of the website. Method 3. Voucher distribution method: This form is actually called "distributing money". You also need to be skillful when sending money, and you can cooperate with certain forums and communities.

How many posts to post, how many vouchers to give to my site, etc.

At the same time, be sure to ask third-party websites to remind users to receive vouchers. We can check the user list with the third-party website every week or every month and enter it into the database to directly generate our users and put the vouchers into the user account. Dangdang has done something similar in the past. If you dig deeper, you can find much more than Dangdang can provide.

Note: It is important to update the interface and data with third-party websites in a timely manner. Method 4. Register with prizes. Method: Register and you will get prizes, which can be in the form of physical objects or vouchers. You can set levels and even grand prizes.

If it is a voucher, it can be directly credited to the user's account after the user registers, and the user can use it directly when making consumption.

Note: After someone wins the grand prize, they must vigorously publicize, build momentum and hype. Method 5. Forum push method: Publish public welfare posts in relevant forums and maintain them so that they do not sink; you can also publish public welfare information about a certain product that we

want to focus on promoting. This is very helpful in increasing word-of-mouth and attention. Note: Be sure to cleverly reflect your website and brand. The title of the post must be attractive. Pay attention to replying, keep the vitality and longevity of the post, and make it appear on the first page. Just send a post to about 20 forum communities and maintain it.

Method 6. Special topic promotion

Method: Collect a large number of articles specifically about a certain product or brand, update the content of the portal’s information widget, and update about ten articles every day; at the same time, you can Establish special blogs at Hexun and techweb type blog providers. For example, the "How to Buy a Digital Camera" blog.

Notes: Contrary to forum push, the number of articles required to be collected and published here can be smaller, and the number of sending platforms can be smaller. It is also okay to only put them on your own website. If the article is excerpted from other websites, it must be rewritten. You should add the words of your website logo to the article. The article should repeat the name of the product or brand that needs to be highlighted. Method 7. Theme activities Method: We carry out activities alone or jointly with or sponsor a third party. For example, the digital portal can organize "Use light and shadow to welcome 2008 - National College Student Photography Competition" to attract popularity and convey the brand. It can also be used for promotional purposes. Note: The theme and extension of the event must be related to the products or services operated by the portal. The target audience of the event should be the same as the target customers of this portal. For example, if a digital website holds an essay contest for primary school students, it will lose its meaning and of course it will not be effective.

Method 8. Participate in activities Method: Participate in activities organized by third parties, including activities on a certain website, certain conferences, certain exhibitions, etc.

In form, it can be an event sponsor, a bonus provider, a registration website, etc. Points to note:

1. For activities organized by third parties, we must pay attention to whether the objects of the activities are consistent with our target customer groups

(This is repeated again and again because e-commerce websites You can't make big and empty hype. All actions are to increase users and thereby increase sales. This is fundamentally different from other websites, especially those seeking traffic)

2. Must Be mindful of costs and strive to have the greatest impact by spending nothing or as little as possible.

3. If you can attend the meeting, it is best to participate.