20 12 beautiful spring related reports.

On March 22nd, Youku's "Beautiful 20 12" annual microfilm project was grandly launched at the Hong Kong Film Festival. The first wave of microfilm works directed by four master directors, Gu Changwei, Xu Anhua, Cai Mingliang and Jin Taiyong, all appeared, which triggered a movie-watching craze. As the opening work of Beautiful 20 12, the emotional story "Spring Blossoms" directed by powerful director Lu Huizhou and starring famous movie star Fang Zuming and young actor Wang Sisi also met the audience in the form of trailer for the first time. This touching story, which is interwoven with white lies, affection and love, has attracted great attention including professional film critics before it surfaced.

As the opening work of "Beautiful 20 12" microfilm project, "Spring Blossoms" has a simple and exquisite plot. Between a single daughter, a seriously ill father and a "rented" boyfriend, the director used a simple and sincere lens to describe a touching picture that made people cry. As the main thread running through the whole movie, the life fragments full of love and happiness have become eternal moving under the record of Canon DV, and the theme of the movie has also been sublimated. When talking about the original intention of creation, director Lu Huizhou once said: DV, like film and television, is not only an industrial product, but also a carrier to record and inherit human cultural life, and it is also a lifestyle and art of life. Under the guidance of this creative theme, Canon DV is not only a prop in the film, but also plays a key role like a flesh-and-blood actor. It is not only an indispensable carrier for recording and transmitting love, but also a symbol of family affection and love handed down from generation to generation. I believe that after watching the film, the audience will also sigh those warm or moving video records, inadvertently making the love buried deep in their hearts "spring blossoms."

In recent years, the craze for popular micro-movies broke out in quantity, and at the same time, the quality level and praise have also been greatly improved. Following the unprecedented success of 20 1 nostalgia "1/youth" series in 201/happiness 59 cm series, Youku launched four famous Asian directors and eight powerful Chinese directors with the theme of "beauty".

Canon DV, as a representative of high-quality dynamic images, has joined hands with movie master for many times, creating countless unforgettable classics and impressions. 20 10 canon cooperation "let the bullets fly" The wonderful tidbits and shocking effects of Canon DV shooting have not only been recognized by director Jiang Wen, but also won wide attention and praise from the industry. In 20 1 1 year, Jiang Wen once again joined hands with Canon to create the first digital film "Watching the Ball" in his directing career, which once again showed the audience the visual feast brought by Canon's dynamic images. As director Jiang Wen said, with the rapid development of new media and film, the dream of "everyone is a great director" is no longer far away. Canon DV's high-quality image expressive force fully releases the creative fun.