How do Taobao sellers create explosive goods?

Taobao stores should not only choose good products to make explosions, but also consider how to get more free search traffic from Taobao to achieve the real purpose of making explosions. The purpose of making explosions is nothing more than increasing store traffic and sales to increase store income. Let's have a look.

First of all, the click rate

The first is the click rate. Now the weight of Taobao click-through rate is getting higher and higher, which may even be higher than the conversion rate. So the first step we need to do is baby click rate. How to optimize the click rate of baby? Of course, it is the main picture of optimizing the baby. Only by attracting buyers to click into the store to browse the baby will buyers have the opportunity to place an order.

Second, the purchase rate of baby collection

Collection plus purchase rate index is also an important indicator. Whether the baby can be liked by buyers depends not only on the click conversion of the baby, but also on the collection and purchase rate. We can guide in the baby's main picture. The main map can attract buyers to collect and buy by promoting copywriting and giving coupons.

Third, the baby conversion rate.

As for the conversion rate index, just like the click-through rate, the conversion rate represents whether the buyer is interested in the product, and the buyer will only place an order if he is interested. If you want to improve the baby's conversion rate, you can show the real selling point and usefulness of the product through the details page, and then write a copy based on the product characteristics to let the buyer know what our real selling point is, and do a good job in highlighting the function, practicality and user evaluation. In addition, we should always pay attention to the movements of competitors and see their promotional activities, main maps and prices.

Fourth, the refund rate.

The refund rate is also the key to the success of the explosion. If the refund rate is low, Taobao system will feel that your product is popular with the public, thus judging that the quality of your product is good. Find out the reasons for the refund, do not enter into disputes for the refund, and actively handle and deal with all kinds of refund problems.

Five, baby evaluation

We must do a good job in the evaluation of this area. If there are too many bad reviews, it will easily lead to low conversion rate of our products. If the conversion rate is low and Taobao traffic drops seriously, we must make a good evaluation of this piece.

The above is the answer to the e-commerce drainage of cats and dogs, and I hope it will help you.