The development history of Armani?

On July 11, 1934, Giorgio Armani was born in a small town called Piacenza near Milan. As a teenager, Armani became enthusiastically obsessed with theater and movies while studying at a local public school. After that, in order to comply with the wishes of his family, he had to give up his hobby and was forced to enter the medical school of the University of Milan. However, he interrupted his medical school studies after two years due to bleeding. In 1957, Armani joined La Rinascente, a famous Italian boutique department store chain. He worked as an assistant photographer in the department store for a while, and later entered the company's design office. During that time, he purchased high-quality products from India, Japan and the United States and introduced foreign cultures to Italian consumers through exhibitions, thus beginning his exposure to fashion. In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket at the Italian Fashion Show held in the White Hall of the Beati Palace in Florence to great acclaim. This kind of jacket uses leather as ordinary fabric. In 1975 , Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women. In 1980, the exquisitely tailored Armani "power suit" for men and women was launched. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels. In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a deep impression on many viewers. In the 1980s, Armani began to expand his secondary line brands. In addition to "Giorgio Armani", which represents high fashion, he also successively launched "Emporio Armani", a ready-to-wear brand for young people. Emporio Armani", women's clothing brand "Mani", casual clothing "Armani Jeans series (Armani Jeans)" and relaxed and lively children's clothing, etc. In addition, there are ski clothing, golf clothing series, etc. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol. The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in slightly cheaper sub-brand clothing are mostly the latest technology synthetic fibers, which are difficult for outsiders to imitate. Armani has always been a master at combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price. Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance". The corporate brand ranked 410th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.