What does public relations do? What good public relations companies are there?

Public relations is a management function mainly engaged in information dissemination, relationship coordination, image management consultation, planning, implementation and service of organizations, and the main body of public relations is social organizations; The object of public relations is the public; The means of public relations is communication. Public relations should have the following five functions: 1. Publicity and guidance, dissemination and promotion. 2. Collect information and monitor the environment. 3. Suggestions and image management. 4. Communicate and coordinate the relationship. 5. Solve contradictions and handle crises.

Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations. Public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.

Judging from the function and definition of public relations, all social organizations have public relations affairs that need to be handled, but small-scale units generally do not have special public relations departments, and the corresponding functions are often undertaken by offices. Large organizations need to deal with complex and numerous public relations, so it is necessary to set up a special public relations department to perform this management function.

Professional public relations needs professional knowledge and skills. Public relations majors in universities generally offer courses such as communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, and public relations writing.