What are the six characteristics of cosmetic packaging design?

All products have certain differences, among which cosmetics are the most obvious. In addition to the different nature of products, cosmetics also have different grades. In order to distinguish the grades of cosmetics, people often use different packaging materials and ways to reflect them. With the intensification of competition in cosmetics market and the development trend of packaging design industry, people put forward different requirements for packaging materials, packaging containers and design requirements of cosmetics packaging. We summarized six main characteristics of cosmetic packaging design.

1, the specifications of cosmetic packaging containers are diversified.

Due to the intensification of competition in the cosmetics market, manufacturers are investing more and more in cosmetics packaging. Middle and low-grade cosmetics, in order to meet different needs, the capacity of packaging containers is diversified, which is convenient for consumers to choose; For high-end products, small-capacity packaging is used to meet the needs of low-income people, especially to meet the curiosity of young girls. Therefore, different packaging containers can meet different consumption levels.

2. Serialization of cosmetic packaging design.

The so-called serialized packaging design refers to the packaging design that requires similarities and differences, similarities and differences, diversity and integrity on the premise of different colors, waterlines or different modeling structures. In the practical application of cosmetic packaging, there are generally two situations:

First, cosmetics of the same brand with different functions are packaged in series, which is convenient for consumers to buy, and at the same time, the overall price is lower than the total price purchased separately. For example, a series of cosmetics of a certain brand keep the overall design style, and then pack all kinds of cosmetics in larger containers and sell them as a sales unit;

Second, a series of cosmetics with the same brand, the same main function but different auxiliary functions, or a series of cosmetics with the same brand, the same function but different formulas are serialized in packaging design. For example, a variety of skin creams of a certain brand have different auxiliary functions, but their main functions are skin care. Another example is a variety of facial cleansers of a certain brand, whose functions are cleansing, but the formula is different. For this series of cosmetics, the packaging design should conform to the characteristics of the series packaging design, which not only realizes the function of the series packaging, but also facilitates the choice of consumers.

3. The application scope of plastic materials and composite materials in cosmetic packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.

4. The use of glass bottles is restricted.

Because of the inherent shortcomings of glass bottles (such as heavy weight, fragility, etc.). ), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers, they are often packed in plastic containers or composite materials containers, while for high-end cosmetics or volatile and fragrance-losing cosmetics, such as perfume, they are usually packed in glass bottles.

5. Some cosmetics, such as mousse and perfume. For the convenience of consumers, it is packaged in the form of spray packaging. Cosmetic packaging pays more and more attention to container structure design and accessories design, which is convenient for consumers to hold, take and quantify in various environments.

6. The packaging of cosmetics should meet the needs of personalized development.

The packaging of cosmetics must correctly convey the characteristics of cosmetics required by different individual consumption needs and express the aesthetic taste of different people, so as to successfully realize the sales of cosmetics.

Based on the above situation, combined with the development trend of cosmetics and their packaging, the packaging of modern cosmetics presents different characteristics in the selection of packaging materials and containers, the structural design of packaging containers, and the decorative design of packaging containers.