commercial plan

After three years of tempering, "harmony, Excellence, mountains and beauty" finally stood out in front of Zhenjiang citizens. The noble humanistic community and the harmonious environment advocating ecology are fully reflected in the excellent mountains and beautiful land. In recent years, "Harmony, Excellence, Mountain and Beauty" has gradually gained the trust of the people of the whole city through the baptism of the market and the evaluation of customers. At the same time, it has gathered a group of sincere cluster supporters and attracted a wide range of potential customers. The fiery year 2009 is over, and 20 10 is spreading new wings and opening a new milestone. In order to thank all those who love Yosemite and look forward to its bright future, Zhenjiang Herong Real Estate Development Co., Ltd. will face all people's love and relatives with a sincere heart.

Lantern Festival theme in the first movement

Chapter I Purpose of Activities

Chapter II Time and Place of Activities

Chapter III Invitation to Activities

The second movement, Lantern Festival activities

Chapter I Framework of Lantern Festival Activities

Chapter II Happiness, the Lantern Festival is sweet and sweet.

Arrangement and arrangement of lantern festival activities in the third movement

The fourth movement activity process and cost budget

Lantern Festival is on February 28th, 20XX, on the 15th day of the first lunar month, commonly known as Lantern Festival, Lantern Festival, Lunar New Year Festival and so on. This is a traditional festival for children in China. People in China usually pray for a new beginning in the new year in the form of entertainment. Traditional customs mainly include watching lanterns, solve riddles on the lanterns, playing with dragon lanterns, walking on stilts, dancing lions, rowing dry boats and sending lanterns. The traditional eating custom is to eat Yuanxiao.

Chapter I Theme of Lantern Festival Activities

The theme of the Lantern Festival is "Enjoy the Lantern Festival on the 15th day of the first month", and the breakthrough of publicity is "I am for everyone, and everyone is for me, so as to create a beautiful and harmonious community". Invite the first and second phase owners, prospective owners of the third phase contracted customers and many interested customers as the main activities. Show the participants the advantages of real estate and quality of life through the project site, and carry out multiple activities in different regions to enhance the richness and layering of activities.

Chapter II Purpose of Activities

Around the "Lantern Festival" series of activities, with a small investment, we will further cultivate the potential customer market, strive for the sales of the project, and then realize the income growth by taking advantage of the opportunity of the activities and the reputation of the target customers. Give back to customers with "Yuanxiao Garden Party", enhance emotional communication with customers, let customers feel VIP courtesy, and build a community social platform for harmonious future neighborhood feelings.

Chapter III Time and Place of Activities

Activity time: 20XX February 28th (Lantern Festival) morning:10: 08 ——1:08 afternoon: 15: 08 —— 16: 38 Venue: Yosemite Real Estate.

Chapter IV Invitation to Activities

○ Owner's Representative for Phase I and Phase II

○ Potential Owner's Representative of Phase III Contract Customer

○ Other intended customers

News media reporter

The second movement, Lantern Festival activities

Overview of activity content

The purpose of holding a customer association is to provide a platform for new and old customers to understand the progress of project development, experience a happy and healthy community culture and exchange common concerns. Through this platform, Yosemite project can fully display the charm of the project, let old customers have a sense of identity with their owners, enhance their pride, and consciously or unconsciously spread the value of the project; The whole activity is divided into four parts: temple fair activities, song and dance performances, lottery and exchange and interaction, which are intertwined to create community culture, transmit project information, strengthen information dissemination density and deepen customers' understanding of the project. We hope that our guests will experience the richest festival dance and the warmest festival enthusiasm at the event site.

Chapter I Summary of Activity Structure

Chapter II Happy Lantern Festival

Chapter III Sweetness. Part I, Part II, Part III, Part IV Artists perform traditional performances, interactive activities, stage performances, Tang Hua lion dance, solve riddles on the lanterns's face-changing performance, candied haws, stilts, balloons, ventriloquism performances, cosmetic dolls, table tennis, table tennis, table tennis, table tennis, quiz, roller boating, dumplings, final exams, China folk songs, singing and diabolo photography.

The second chapter is the purpose and significance of Happy Lantern Festival.

Invite Zhenjiang folk artists to make handicrafts on the spot, and the handicrafts made on the spot can be presented to the customers who participate in the event, which also increases the artistry of the event; Activity mode: Set different scenes, and folk artists wear traditional costumes. The following items are available for selection, subject to the actual invitation. Activities: Paper-cutting, mixing dough, tying Chinese knots, candied haws, Tang Hua, cotton candy, tying lanterns, etc.

PRAT 1 Folk Artists Performing Arts During the temple fair, some folk artists will be organized to perform live performances. The organizer will issue appropriate tokens for tourists to buy finished products made by artists. Activity mode: Different scenery will be set, and folk artists will wear traditional costumes.

The second part: Traditional performance is an active atmosphere. There will be a lion dance performance, a big-headed doll performance and a stilt performance, which can be described as a beautiful scenery in Zhenjiang during the festival.

The third chapter is the purpose and significance of the Sweet and Sweet Lantern Festival: setting up a number of interactive fitness and health games, and giving gifts through this activity to fully mobilize the enthusiasm of customers.

Activity method:

1, solve the riddle on the lantern

Step 2 squeeze the balloon

3. Bad table tennis

4. Tangyuan Test

Business Plan Template (2)

Time: 20xx-4-05 —— April 2008

Location:

Haiyan Xintiandi Plaza 1

2, on-site sales office

Activity purpose:

Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, create the best reputation, and start the brand of Haiyan's first small high-rise and high-end residential community.

Activity mode: live lottery, the activity is fun, and the lottery rewards the guests.

Activity arrangement:

I. Pre-advertising

3.30-4.05 Emphasis is placed on information release, mainly including the way, place and time of participating in the lottery. The distribution channels are newspapers, light boxes and cross-street banners.

Publicity theme: the model of urban living in the future city, Haiyan Phase I luxury high-end residential building will be put on sale soon.

Leading urban fashion, sitting on the coast of Jinshi.

On April 5, the truth came out on the coast of Jinshi, and sea salt appeared in the mansion.

Because it is rare, it is precious.

Jinshi has gifts and surprise prizes waiting for you at the opening ceremony.

Second, the layout of the lottery website

1, lottery method: open on the spot, and decide immediately. The specific lottery registration office tentatively has 2 places.

(To determine the qualification of small and high-rise houses, it is suggested that the total number of lottery tickets is 30% more than the actual number of households)

2. Venue: Haiyan Xintiandi Square

(a) need a certain venue; B) The venue has experience in organizing activities; C) There is a precedent for gathering popularity.

3, soft environment layout:

4 high-altitude balloons; 1 large air arch; About 30 square meters, 1 stage.

1 set of real estate effect display board; Advertising Yi Labao 4; Leaflet 1000 copies.

20 sets of banners and light boxes across the street.

4. Staff dress

III. Activity Flow (April 5)

1, officially started at 14: 00 pm (13: 50- 14: 00 salute and prize display)

2、 14:00—— 14:30

5 minutes for the host, 5 minutes for the leader, 2 guests *** 10 minutes, 8 minutes for the activity explanation and 2 minutes for the notary.

3. At the beginning of the lucky draw (14: 30- 15: 00), register and summarize at the same time.

4. Lottery (15: 00 —— 16: 00)

Prizes are divided into 1, 2 and 3 prizes and commemorative prizes (100 copies).

5. Live performances and small entertainment activities (16: 00— 17: 00) staff rest.

6. Announce the draw and the draw result (17:10—17: 30).

7. Winners will be rewarded (17: 30 —— 17: 50).

Fourth, the lottery method

1, the total number of sales households in the first phase

The number of people is 140 sets, and the ratio of the tentative total number of people to the actual number of sales households is 5: 1, and the number of participants is uncertain.

2. Yaohao is registered in real-name registration system, and it is not allowed to change and shake more. Each apartment can register up to 5 people.

All registered prospective buyers need to pay a deposit of 65,438+0,000 yuan at the same time of registration. On the day of the lottery, if the registrant wins the lottery, the deposit will be included in the house payment. If it is unsuccessful, 200 yuan will be added as a thank-you fee on the basis of the original payment.

4. The registration time of the lottery is from 20xx.4.05 to 4. 10, lasting for 5 days.

5. Registered place: Sales Office of Qinshan Real Estate Company

6. The lottery tool uses public lottery equipment to make lottery decisions. (Medium scale is 5: 1)

7. There is no solution to the middle class problem. All as souvenirs. And log in to the second phase of the opening purchase file.

Verb (abbreviation for verb) division of labor among employees

Qinshan real estate company staff do etiquette, security and other maintenance work; Jiuzhou advertising does activity monitoring and media liaison work.

Sixth, media release.

Invite well-known local media: Haiyan TV Station, Hangzhou Traffic Voice Radio Station, China Post, qianjiang evening news, Sohu.com and other reporters to participate in the event and report on the spot.

Seven. budget

1, environmental layout

Four high-altitude balloons? 400 yuan /4

Big air arch 1? 500 yuan

About 30 square meters stage 1 1000 yuan.

Attribute effect display card 1 set? 1200 yuan/10 sheets.

Advertising Yi Labao 4? 600 yuan /4

3,000 leaflets? 7500 yuan

20 sets of banners and light boxes across the street.

2. The venue rent is 2000 yuan.

3. The notary invitation fee? 1000 yuan

4. The media invitation fee is 2000 yuan.

5. The equipment rental fee is 5000 yuan.

6. Management fee 1000 yuan.

7. Host 1000 yuan

8. Actor performance fee? 5,000 yuan

9. On-site first aid expenses? 2000 yuan

The total price is 30 thousand yuan