Why do large electrical stores in Shenzhen, such as Gome, Suning and Shundian, rarely sell Nikon digital cameras? Where can I buy more varieties?

The relationship between Gome, Suning, Shundian and traditional DC suppliers is very subtle.

The agency relationship of Nikon digital camera is very complicated. There are Hong Kong agents, mainland agents and new agents. More exciting than a novel. The feud between Quantum, Brett, Rita and Kang Hua is very interesting!

This leads to a clear sphere of influence for each agent. Some channels are mainly in the south and some are mainly in the north. Many times it is contradictory, but it is always positioned in the professional and quasi-professional market, and it is often sold through professional channels and specialty stores!

Its channel can be found on its official website.

Recently, the price of Nikon has fluctuated, which is also related to channel integration. You can pay attention to it when you are free:

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Under the situation that the average price of products in the global digital camera market continues to fall, leading to the release of profit warnings by major digital camera manufacturers, the price strategy of Nikon, a global digital camera giant, has changed in the China market. After raising the full price of SLR cameras earlier, the prices of various digital cameras have been raised again recently in an attempt to reverse the downward trend of product prices.

PConline learned from the Beijing market that many hot-selling models, including Nikon D50 SLR cameras, have seen sharp price increases. The most concerned D50, the single machine price rose from 4800 yuan to 4950 yuan, and the unit rose from 5600 yuan to 5950 yuan. The D 100 plus MB- 100 hand-held suit, which was out of stock for many days before, sold for 8,000 yuan at the cheapest time, but now it has risen to 9,600 yuan with less and less sales. Although there is no change in D70S. (For more detailed prices, please see related reports: Uncover the inside story! Nikon digital cameras rose across the board) and PConline learned from Nikon's sales channels that Nikon's earlier lens price increase and this digital camera price increase were orders from Nikon China from top to bottom.

Since the second half of 2004, Nikon has changed its marketing strategy by virtue of its excellent product advantages. All digital camera products, including D70, changed the image of high price in the past and unexpectedly launched a lightning price war, which achieved quite obvious results in both brand influence and market share. And Nikon's four agents in China, Lida, Quantum, Kang Hua and Liangchi, also made a lot of money, and the cooperation between them was very pleasant.

However, after Nikon set up a wholly-owned China company in Shanghai this year, the situation that four agents shared the China market was broken. Although Nikon's official statement at that time was that China Company was established mainly to plan and operate the market and improve the quality of after-sales service, it did not involve operation. However, judging from the two price increases initiated by Nikon China, it is obvious that Nikon China has started to intervene.

In this way, the sales link of Nikon digital cameras, which originally had only four agents, added a Nikon China. As consumers, it is certain to pay operating costs for this increased link. The four major agents, Lida, Quantum, Kang Hua and Liangchi, may have bigger hidden worries behind them.

The domestic digital camera market structure, from the initial product replacement system to the current core distribution system, has only experienced a few years. At the beginning, the channel transformation of Olympus was too sudden, which led to market turmoil and made Olympus's influence in the domestic market drop sharply. There may be no problem with core allocation. Canon and Sony are good examples, but from the standpoint of the four agents, they obviously don't want to see the plan come true. This evolution will be a painful process for them. However, from the perspective of market development, this trend is unstoppable. Although Nikon has not issued an official statement, although the cooperation between the two parties is still pleasant, there have been rumors that Nikon will officially operate in the channel in 2006.

At present, this situation is the real reason for the price increase of Nikon digital cameras. It is difficult to predict what the future road will be like.