What are the business scope and main contents of marketing planning?

The business scope of marketing planning companies is generally as follows:

1. Consulting business scope: corporate marketing planning, marketing planning, investment management, corporate management consulting, business information consulting, enterprise Image planning, etc.

2. Optional business scope: computer network engineering (except for special approval), photography services, graphic and text production, design, production, publishing, agency of various types of advertising, sales of: cultural office supplies, office equipment, Daily necessities, household appliances, Wujijiaodian, electronic products, computers and accessories, printing equipment, computer consumables, audio equipment, photographic equipment, mechanical and electrical equipment, metal materials, building materials, furniture, sporting goods, communication equipment and equipment, etc.

Marketing planning is the act of realizing the exchange process between individuals and organizations through the design and planning of corporate products, services, ideas, prices, channels, and promotions based on the company's marketing goals.

The main contents of marketing planning are as follows:

1. Marketing strategic planning.

2. National market promotion of products.

3. Front-line marketing team building.

4. Formulate promotional policies.

5. Create special sales models such as exclusive sales systems.

6. Terminal sales performance improved.

7. Create a model market.

8. Establishment of distribution system.

9. Channel construction.

10. Construction of direct operation system.

11. Construction of price system.

12. Investment planning.

13. New product launch planning.

14. Product planning.

15. Market positioning.

16. Marketing diagnosis.

17. The establishment of online marketing platforms, etc.