Characteristics of hot comments on Sina Weibo

The comment time of the top three most popular posts is very close to the time when the celebrities posted their posts.

Reasons for being in the hot comment area:

1. In the few minutes after the celebrity has posted on Weibo but has not yet exited, the comment may be replied by the owner, thereby obtaining more information. Likes and replies from many netizens;

2. You will get likes and replies from netizens who will comment later, increasing the possibility of being in the front row of popular topics;

3. You can use Weibo's special concern reminder or Xingfantuan APP to catch celebrities who post on Weibo immediately.

The top three most popular comment contents form two extremes:

First, comment contents that are closely related to the celebrity’s Weibo text and interact with it are mostly seen in the celebrity’s personal life On Weibo, this kind of comments are carefully thought out and not sent too early. The top comments are based on content.

The second is that it has little to do with the main text of the celebrity's Weibo. It is usually just a rainbow fart, including "praise, greetings, blessings, concern, longing, and urging selfies." There are fewer words with actual meaning and more Exclamation marks and emoticons are often seen on celebrities’ promotional Weibo posts. Since the content is solidified, they can be easily picked up and commented on on Weibo almost immediately after being posted.

Special case: The content of the comments is long-lasting old memes with problematic nature, such as "I dare not praise him/her for being good-looking, for fear of being praised until next year" and "Are there any fans born in the 1990s?"

Reasons for being in the hot comment area:

1. Most of the commentators are certified bloggers in a certain field, catering to fans’ psychology of wanting to make money when they see a big V;

2. The content of the comments is inductive, and netizens will like and reply unconsciously;

3. The content is solid and brainless, and the sending time is early, which conforms to the first characteristic.

Among the top three hot comments, there must be one user whose avatar or ID is related to the star, which can highlight the fan attribute. It is more common on the Weibo of idols and actors.

Special case: A (with great influence or high status in the industry, and less active fans than B) positively mentioned B (with a large number of highly active fans) on Weibo, before commenting Most of the three are fans of B, and the content is highly homogeneous. Most of them are looking forward to, praising B, and thanking A.

There are few replies in the comment area, and the number of likes on hot comments is lower than the number of likes on Weibo (compared to the comments from Q&A bloggers)

Example: (data as of Screenshot taken by the author)

@杨幂, who has 103 million Weibo fans, posted a promotional Weibo with the topic of # Room Escape # on March 2. The copywriting is novel and thought-provoking. As a passerby, the author I wanted to get relevant explanations from the comment area, but the top three comments did not provide any explanation or relevant instructions for the content of the Weibo text.

Comment time: The top two most popular comments are consistent with the Weibo posting time.

Comment content: The top two hot comments are rainbow farts, and the third hot comment is related to the Weibo text.

Commenting users: Reyi@杨幂微吧 and Resan@jiaxing. Have you made any progress today? Fan attributes can be seen based on the avatar and ID. Reyi is a certified account, and the top three commentators are all Weibo members. .

Comment likes: The number of likes for the first hot comment is 4% of the total likes on Weibo.

Yang Mi’s private Weibo post on February 13th.

Comment time: The top three hot comments are consistent with the Weibo posting time.

Comment content: The top three hot comments are all praise. Re Yi "dare not praise her good looks for fear of being praised next year" is an old joke.

Commenting user: Resan@杨Miba official blog. According to the profile picture and ID, the fan attributes can be seen. Reyi@movie lens is a certified account, and the top three commentators are all Weibo members.

Comment likes: The number of likes for the first hot comment is 3% of the total likes on Weibo.

@王君凯, who has 71.76 million Weibo fans, posted a promotional Weibo with the topics #clean ocean# and # crying for life on March 3. I thought I would see it in the comment area. They all advocate, call for, express determination or related science popularization, but only one of the top three hot comments involves protecting the environment.

Private Weibo sent by Wang Junkai on February 8.

Resan user is certified as a big fan of Wang Junkai’s super talk.

I’m so tired that I don’t want to analyze anymore...

Celebrity Weibo hot comments are really boring (if you are just a passerby)

Let’s take a look at some pictures Feel it...

I really don’t want to tolerate this number one review...it’s so brainless.

Well, we can see that the Weibo comments of celebrities such as @杨幂, @林俊杰, and @胡哥 all contain stupid old jokes, and @王俊凯 and @凯 Xukun, who are defined as traffic niches by the outside world, Almost all of the hot comments on Weibo come from fans, which is related to the activity level of celebrity fans. According to the author's irresponsible guess, the average age of the top three fans is higher than that of the bottom two, and their Weibo activity level is lower.

Let’s talk about a relatively unique example. Mr. He Jionghe has 111 million followers on Weibo.

The embarrassing situation of ultra-high profile matches with inactive fans.

This is a Weibo post by Teacher He that regularly promotes #HappyCamp#. The text mentions that he is blessed with a good little boy. Who is it? Let's look at the comments together.

Okay, I know who Guai Zaizai is.

There is also a sad detail that is not shown in the picture. Just focus on the comments of Teacher He and the Happy Family, which are ranked 11th.

From the hot comments, we can also get a glimpse of the principles of the rice circle. When your idol is mentioned positively by a more influential party, you must not just praise yourself, but it is more important to thank the other person. This will help create an image of polite and grateful fans and influence the evaluation of passers-by.

The order of popular comments: friends, marketing accounts, and own fans.

You must not underestimate the operation of marketing accounts!

The second chapter has finally begun...

Q&A Weibo: Seeing true knowledge in the comment area is the essence of this type of Weibo.

Take the @微博 funny ranking list # Bangjie Daily Topic # with 53.75 million fans as an example:

Time: Based on the length of time the Bangjie topic has been opened, user stickiness The topic is very popular, the questions are practical and easy to answer. "Getting hot spots on the list" has become a daily check-in item for many netizens. Therefore, the time of the top three hot comments is almost the same as the time of posting on Weibo, and the earlier the comment is posted, the more likely it is to be posted. The more likely it is to be popular. (Except for well-known big Vs, who can enjoy the special treatment of being popular among fans, such as @古月中心心)

Content: There is no doubt that the comment section produces talents. The likes and replies of Weibo authors and netizens determine whether a comment can be popular. Therefore, the quality of the answer is particularly important. Maybe the fourth most popular comment is more meaningful to you than the second most popular comment, but the first most popular comment is definitely He is well-deserved, and his status will generally not be easily shaken.

Lou Zhong Lou: Maybe one thing is better than another. Lou Zhong Lou has created the most popular event, even more exciting than Hot Yi. Netizens arranged the buildings in numerical order and logical relationships through likes and other methods, creating a continuous short article.

Likes: For example, Sister Bang’s Weibo on March 2: 12,000 likes for the main text, 17,000 likes for the hot comments, and 40,000 likes for the hot first floor and middle floor, which is the main text The sum of likes and hot one-likes is 1.4 times, which is more than 8 times that of hot comments and two-likes.

The number of likes for hot comments is higher than the number of likes for the main text of Weibo, which seems to be a common practice on Q&A Weibo.

The number of fans of @西马丝 Washing is 8.14 million, and the same number of likes on Weibo on March 2nd #LookOldContest#.

Let’s go here first...