How does the wedding photography industry operate private domain traffic? What is the content marketing of wedding private domain industry? ...

Although wedding photography is an industry with high unit price, low frequency and heavy service, it also needs to settle private domain traffic to obtain online orders. Because of its industry characteristics, it is not suitable to follow the common private domain gameplay such as promotion and community spike. So how does the wedding photography industry operate private domain traffic? How to do content marketing in wedding private domain industry? Let's share it with you today! How does the wedding photography industry operate private domain traffic? In the wedding photography industry, in addition to high unit price and low purchase frequency, the customer's decision-making cycle is also very long. Therefore, if the wedding photography industry wants to be privatized, it needs to gradually tap the needs of customers and gain trust. Let's introduce how the wedding dress industry operates private domain traffic from three aspects: attracting customers, customer service and content marketing. The wedding photography brand that has been drained can choose to hold offline flash activities at Valentine's Day, 520 and other holiday nodes, and through on-site sales, guide the intended customers to scan the code and employees to complete private domain drainage. In addition, because the WeChat ecosystem has a huge traffic base, it is also a good way to place advertisements in the circle of friends and recommend different advertising copies to different users. For example, recommend "As long as you are a Libra, you will enjoy XX discount" to Libra users, and recommend "All-inclusive photography hotel is only 97 years old" to users born in 1997. This is an ingenious content marketing model, which improves the click-through rate to some extent by pushing the copy with strong relevance to the target customers. After clicking on the advertisement, users will be guided to leave their mobile phone number or micro-signal, and brand staff will take the initiative to contact and provide services.