Traditional Culture Encyclopedia - Photography and portraiture - After the rectification of the Qiao Family Courtyard, the price of tickets was reduced. Is it just to complete self-salvation?
After the rectification of the Qiao Family Courtyard, the price of tickets was reduced. Is it just to complete self-salvation?
After being closed for more than ten days for rectification, the Qiao Family Courtyard in Qi County, Shanxi Province has reopened. This time, many places in the Qiao Family Courtyard have been rectified, such as some shops in the garden, photography and Performances and other activities have also been banned, and the hardware settings of tourists' rest areas have also been improved. But the most obvious or happy change for everyone is that the ticket price has dropped after the rectification! Many people think that this is the Qiao Family Courtyard completing its self-salvation. So what exactly is going on? Let's take a look~
The adult ticket price at Qiao Family Courtyard Scenic Area has been reduced from 138 yuan to 115 yuan, and the half-ticket price has also been reduced to 58 yuan. Some people say that Qiao Family Courtyard's "price reduction" can be said to be a kind of "self-help." This is mainly from two aspects.
First of all, the brand of Qiao Family Courtyard 5A Scenic Spot has been removed, and the ticket price of the scenic spot should also be lowered. Regardless of whether the selection of these scenic spots is important or not, in people's minds, they still feel that Qiao Family Courtyard is not as good as before, so price reduction can better comfort tourists' psychological gap.
Secondly, the price reduction also shows the change in Qiao Family Courtyard’s attitude after hearing this. The reason why Qiao Family Courtyard was moved from the 5A scenic spot was largely due to its excessive commercialization, poor tourism environment and high ticket prices, which led to a decline in tourism quality. Due to problems with ticket prices, targeted rectification is needed to make the scenic spot authentic and restore public trust.
Finally, the delisting of Qiao Family Courtyard as a 5A scenic spot also reminds various tourist attractions that social and economic benefits are equally important. In particular, 5A scenic spots must be operated legally and compliantly to maintain their social image. They must not be eager for quick success and instant benefits and ignore the legitimate rights and interests of tourists. If you don't run your business with care, it's hard to live up to your reputation and you'll inevitably be kicked off the list.
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