Corporate image propaganda film planning scheme

The theme of the # Planning # promotional film is to publicize the enterprise to the society, attract investment, and show corporate culture, corporate philosophy, brilliant achievements, brand culture and spiritual outlook. The following is an unorganized corporate image propaganda film planning scheme for reference only!

Tisch

First, the concept of promotional film:

Analysis content: Through company VI, the company's concept, corporate culture, company history, store display, department organization, employee spirit, singing competition, company honor, manager's speech and other fragments are conveyed to show customers the company's powerful strength and tell the future development prospect of fairy tale discount KTV industry. Starting from "providing a healthy and happy entertainment lifestyle for mankind", we are committed to becoming a "respected chain enterprise of fine culture and entertainment", and planning a promotional film with high authenticity and expressive force based on our company philosophy.

Through pictures, sounds and language, the short film will comprehensively describe the company's business philosophy of "providing health and happiness for the society, taking the whole society as its responsibility and repaying the society", and its management culture based on "multi-culture combining humanization, standardization and rationalization", showing the company's unique service characteristics and corporate style.

Type: company image propaganda film

Duration: about 10- 15 minutes.

Positioning: true, unique, practical and comprehensive,

Style: cautious, concise, soft and vivid. The artistic expression of the company's promotional film planning scheme: simple and generous spatial integration.

Picture music dubbing closely, sound pictures, complement each other and rely on each other, enrich homesickness and relive the four-year trip.

Team atmosphere: full of vigor, endless vitality, courage to explore and harmonious atmosphere.

Style: true record, fashion sense, short picture and refined content.

Total film length: about 10- 15 minutes.

1, prologue 20-30 seconds

2. The harmonious fairy tale Yinzelong Township (the company outlines the development process) takes about 3 minutes.

3. Fairy tale symphony (company culture company team) takes about 3 minutes.

4. Yumei Fairy Tales Sing for Love (company honor singing competition) for about 3 minutes.

5. Guide the future with the fairytale of the track (the company's target company vision) for about 3 minutes.

6. Last 20-30 seconds

Script shooting content

1, introduction lens 1:

Creative thinking: unified style, fashionable content and novel theme.

Combined with the culture of the fairy tale company Zhong, the image of "six books" is introduced to vividly show the elegant fairy tale dream.

Split frame

The company logo and name should be fresh and concise, and the special effects should be shocking (decided to try again at night)

The company introduces and briefly explains the company's business philosophy and the main contents of our services.

Real shot: a picture or video. Such as employees (shots of multiple employees working at the same time) (meeting, planning, operation, general manager), normal execution (pictures), etc. Interspersed in all parts of the content.

The contents of corporate culture include: the company organizes employees' entertainment, actual combat interpretation and conference negotiation.

Signs of co-sponsors and co-sponsors have appeared one after another.

Holistic photography

All the staff embodies a cheerful and energetic team style.

3, production requirements and progress:

1. The pictures are mainly accumulated materials, and some materials are specially treated during post-processing;

2. The production cycle is unknown.

I should pay more attention in the future! ! Sensitivity to current and future society, politics and culture, not just the actual pattern change of something. Usually good at accumulation, encounter problems, will soon get the value judgment of the facts.

extreme

First, the propaganda purpose

1. Publicize the basic situation and business scope of Haifu Company to the society, and gradually let the society know and trust Haifuda Company.

2. Directly publicize and sell the company to the target customers of Haifuda Company, expand the business contact channels of the company, and add value to the service function of the company.

3. Provide electronic information exchange and publicity platform, release relevant information of the company, establish the corporate image of the company, and improve the social visibility of Haifuda Company.

Second, the way of publicity.

1, print media coverage and publicity

In the form of news reports, report the basic situation of Haifuda Company and the completion of its construction projects in the selected print media such as Zhejiang Daily, Hangzhou Daily or qianjiang evening news, so as to publicize the company to the society and raise its popularity. When the company's promotional film planning plan officially opens next year, it will choose to publish the company's opening investment advertisement in relevant newspapers and periodicals.

2. Outdoor advertising

In order to facilitate customers and transport vehicles to find Haifuda Company, we can consider contacting relevant departments to apply for setting up a company at the exit of Shanghai-Hangzhou Expressway or the main road near the company.

Advertising signs provide company address guidance service, and also play a role in improving the social awareness of Haifuda Company.

3, the company leaflet publicity

Plan and produce promotional leaflets of Haifuda Company, including company profile, business overview, corporate strategic direction, policies, business objectives, corporate logo, special service content, contact information and other words and pictures. It will be distributed directly to visiting customers and personnel, and mailed to the target customers who need refrigerated goods logistics, so as to expand the company's external business promotion, enable customers to know Haifuda Company in time and briefly, and facilitate business communication between customers and the company.

4. Online publicity

To meet the development needs of modern enterprises, we should establish a company website, register the universal domain name and real name of Haifuda Company, release enterprise information, improve the information network, and provide a network platform for publicity and communication to the society and customers. You can also choose to publish company information on other well-known professional logistics websites. All these are conducive to let the society know and trust Haifuda Company and improve the visibility of the enterprise.

Three. work arrangement

1, 1 1: Complete the formulation of the publicity planning scheme of Haifuda Company; Complete the final text of Haifuda Company Profile (including basic information of enterprise registration, enterprise profile and business profile).

2. June 5438+February: Entrust professionals (units) to design corporate logo and prepare materials for promotional leaflets of Haifuda Company.

3. Next year1-February:, make the production plan of promotional leaflets of Haifuda Company; Complete the design of corporate logo; Prepare trademark registration materials, and entrust the Trademark Office to apply for trademark registration of the company; Consider publishing the progress information of Haifuda's projects under construction in selected newspapers and professional websites.

4. March-April next year: On the basis of completing the enterprise logo design and trademark registration, contact to establish outdoor advertising and the company's general website; In order to further promote the company, consider designing and applying the corporate logo (trademark logo) on the special office supplies, labor supplies, production tools, vehicles and environmental buildings of Haifuda Company.

5. From May next year to the initial opening of the company: complete the website construction and leaflet printing of the company; Depending on the construction progress of Haifuda Company, according to the list of target customers provided by business and marketing departments, postal distribution companies (merchants) will publicize leaflets; Publish the company's opening investment advertisement on the selected print media.