What is formal creativity?

Graphic creativity is the expression form of advertising design works, and it is a sensitive and eye-catching visual center in design works.

Excellent advertising works accurately and clearly express the design theme with their own unique graphic language, and express the profound theme with the most concise and effective elements, which shows that graphic creativity plays a soul role in advertising design.

In today's picture-reading era, a beautiful advertising copy is far less visual impact than a creative advertising picture, which shows that graphic creativity plays a very important role in advertising.

Extended data:

Whether the advertising design is excellent or not plays a key role in the accuracy of advertising visual communication information, and the deepening and visualization of advertising planning is an indispensable and important link in advertising activities.

The ultimate goal of advertising is to pursue advertising effect, and the key to advertising effect lies in the success or failure of advertising design. The task of modern advertising design is to convey the information of goods or services clearly and accurately through fascinating artistic expression according to the requirements of enterprise marketing objectives and advertising strategies, and to establish a brand image and corporate image conducive to sales.

Reference source: Baidu Encyclopedia-Advertising Design

Reference source: Baidu Encyclopedia-Graphic Creativity