What are the specific tasks of new media operations?

New media operation, as the name suggests, is the operation of new media platforms.

For an enterprise, the operation of new media mainly includes three aspects: content operation, user operation, and activity operation. To strengthen its own operational capabilities, we also start from these three aspects.

1. Content operation

For enterprises, content is not only the information presented to users by new media platforms, but also a marketing tool. Content operation mainly includes six steps: determining topics, searching for materials, content writing, public account layout, regular push of public account content, and multi-channel distribution.

For junior operations, content operation can be said to be the top priority. High-quality content is always scarce. Only by continuously outputting content that is helpful and valuable to the audience can we have more and more audiences. Audiences follow.

2. User operation

The key to user operation is to understand what users need or lack. But first and foremost, the most important thing is to have a clear positioning for ourselves and know our target groups. Only with a clear positioning can we market to our target customers more effectively.

User operations mainly focus on the interaction between operators and users. The most common one is the article comments on public accounts. Through interaction with customers, customer stickiness is increased.

3. Event operation

When companies operate new media, the best operation effect is the operation of activities. Carrying out activities on new media platforms is an important way for enterprises to increase new users, expand visibility and enhance user stickiness.

The above is just a general summary of the operation work classification, but the daily work content is still relatively trivial. Just to do a good job in content operation and create a popular article with high dissemination, you need to start from Carefully consider the title, content, material selection, language organization, etc.

To do a good job in new media operations requires us to continuously explore and accumulate experience in order to operate the platform better.