The activity planning scheme of advertising company

Advertising shooting planning is a comprehensive process from theme planning, screen design photo shooting and post-production, including the cooperation of manufacturers, planning copywriters, artists and photographers. If it is a standard company with a clear division of labor, everyone's work has its own emphasis, but it is interrelated. Next, I will bring you the activity planning scheme of the advertising company for your reference!

Advertising company activity planning scheme 1

First, the purpose of advertising

Promote the Western Region Group, enhance the brand image, make it deeply rooted in people's hearts, everyone will buy it, and improve economic benefits.

Second, the characteristics and themes of advertising

The advertisement will be released in June.

Mainly targeted at the crowd: all teachers and students of Yucai College.

Theme: youthful vitality

Third, the shooting script of advertising shooting

Scene baichuan square

The first part of the picture is grayish yellow, and the background sound is cicada.

Lens 1 medium lens

In the scorching sun of Baichuan Square, several people walked listlessly under umbrellas. The trees and flowers on the roadside are all sunburned.

Camera 2 Close-up-Panoramic Jitter

A puppy is lying under a wooden chair with its mouth open and its tongue sticking out, hahaha.

A foot in worn-out shoes walked in front.

Zoom in to an old man who collects garbage, hunched, dragging a big garbage bag forward.

Close-up of lens three

The old man's lips are peeling and sweating. He looked up at the burning sun, blinded by the dazzling light.

The old man went to the dustbin and reached for some bottles inside. One of them still has a little water; The old man shook the bottle with water, unscrewed the lid, took a sip and suddenly rushed into the sky.

The second part of the picture is in color.

The middle shot of shot five

The old man fell from the sky and became a young man in a colorful beach suit;

Close-up of lens six

The surrounding flowers and trees have become full of vitality;

Close-up of the seventh shot

The clothes of passers-by around are very bright, and I am surprised to see the changes around me;

Close-up of lens eight

The young man began to dance Jiangnan style (the same background music)

Panorama of lens nine

People around threw away their umbrellas and jumped with the young man, and the dog next to them also ran and jumped.

The bottle of western drinks fell from the sky and was caught by the young man.

Close-up of shot ten

The young man unscrewed the lid and continued to drink.

Advertising words come out: the western regions will take you green for a summer.

Fourth, the effect prediction and social benefits

Through this advertisement, Xiyu Group will strongly promote its own brand; Such as Yucai TV, Yucai Monthly, Yucai

Official website, Yucai Post Bar and other media. Through these media networks and other large-scale publicity, the popularity and trust of western brands in people's hearts have been expanded.

Verb (abbreviation of verb) advertising budget plan

The shooting equipment is provided free of charge by Teana Film and Television Group and its post-production.

Advertisements are publicized free of charge by Yucai TV Station, Yucai Monthly, Yucai official website and Yucai Post Bar.

Lunch box: 100 yuan

6. Broadcast media: Yucai TV Station and major websites of Yucai School.

Seven. Group exclusive title and sponsor honor

Exclusive title: Yucai College of Southwest University

Sponsor: Teana Film and Television Art College

The brand logo designated by the sponsor will be exposed by various media such as Yucai TV Station, Yucai Monthly, Yucai official website and Yucai Post Bar.

Eight, other types of returns

People who buy this product can take part in lucky draw activities, such as buying one get one free, buying a bottle of paper towels, etc.