Photography studio, planning to be a high-end brand, how to do network promotion?

The best promotion needs not only means, but also learning to distinguish the "good or bad" platform. When I say good or bad, I don't mean that the platform is not good, but when you promote it, you should know whether the page views of your published content are true or not. Some platforms encourage everyone that many of the data you see are false. Yes, you heard me right. It's false data.

Why do you say that?

When I first started doing it, I registered Baijiahao from the media, Sohu from the media, today's headlines from the media, and a little consultation from the media. . .

At that time, I wrote an article, which I reprinted to some consulting media. As a result, the next day I found that the reading volume of this article was actually 654.38+ 10,000, and there were even thousands of comments. The content of the comment looks normal, but finally I logged into the official WeChat account and found that there were not many fans (at that time, this article left the official WeChat account ID). It stands to reason that the reading volume of 654.38+ 10,000 should not be changed even if it is several hundred. It's a little impossible (the article has been put on other platforms, and the effect is leverage. Attracting 2000 fans every day, reading a small amount, as long as tens of thousands), and not publishing articles at all, so this is definitely a water army.

Therefore, when doing marketing promotion, the platform you choose is also very important, otherwise everything will be in vain.

To do marketing promotion, you need to master several core points:

1. Target customers

2. Marketing promotion platform

3. Publicity content

expose

transform

The above five points are very important and complicated to say. I will simply tell you here.

Target customers, I believe everyone knows very well, that is, who your customers will be;

Platform, that is, the platform we need to promote (not limited, the platform where the target customers are often active is a good platform)

In terms of publicity content, this is very important, which is related to the transformation of customers. How to design the content depends on your "product". The content you design should be seen by the target customers and not cause resentment. . (key)

With the content, the next step is exposure. No matter how good your content is, it will be useless without exposure. Because the target customers can't see your content and don't understand your products. . (key)

The next key step: transformation.

We have attracted the target customers, so the next step is how to make them trust. Trust and recognize that your home photography technology is good, the service is good, and the processed renderings are good.

Then it is easy for the customer to conclude the transaction next.

Has the customer completed the transaction?

Wrong, customers trust you, so you should live up to their trust, do a good job in camera technology and post-processing to satisfy customers, and then customers are likely to give you a "surprise" (introduce you to new customers) in the future.

So you should also work hard on shooting technology and post-processing. If your shooting skills are not very good, then study more and improve your shooting skills. If you are not good at post-processing, take more tutorials.

If it really doesn't work, then don't use photoshop to retouch the picture. Everyone knows that photoshop is a retouching software played by professionals. As a professional retoucher, forget it. It takes a long time to learn photoshop, so it is better to practice shooting skills more. (After all, there is specialization in the art)

If the photographer is you, the retoucher or you, in this inevitable situation, you can find professional portrait photography retouching software online.

I know better post-retouching software for portrait photography: N8 and Kebe; The functions of the two are basically the same (the material color is different), but the price is also different. The annual fee version of N8 should be paid every year; The price in Kebe is much better, with one-time payment, lifetime use and free upgrade;

My requirements for post-retouching software are still very high. As we all know, the retouching software is out of order, and the post-processing films are basically scrapped, and I am not good at using ps myself, so I chose Kebe retouching software, which has a good function and is not as complicated as ps.