Active video shooting strategy

The video of the event mainly includes the highlights of meetings, speeches, trainings, salons, and the recording and presentation of the event process. Whether it is some small and medium-sized video studios or the propaganda departments of enterprises and institutions, they usually encounter such needs and tasks. So, how to perfectly present the essence of an activity with images?

Although the types of activities are different, customers (leaders) only have two requirements for such videos:

1. Interception of highlights from the event site

2. A relatively complete activity flow record.

For image work, you must ask the organizer for relevant activity materials as soon as you receive the task, and make clear the basic activity information such as time, place, process and personnel, and then listen carefully to the organizer's detailed requirements for activity records.

Usually, the activity records of enterprises and institutions pay more attention to the presentation of leaders and guests present, while some small brands and individuals show concern and care about the image display of brands (figures). In the early stage, we must keep in mind some hard indicators, such as the order of appearance of characters, the list of guests who must appear, the way and times of brand LOGO presentation and other information.

Because there is only one activity, many wonderful and key pictures are fleeting, so for image workers, it is necessary to ensure that such hard indicators are foolproof, otherwise once mistakes occur, it means "hard injuries" that cannot be made up later.

After completing the first information docking with the event organizer, the photographer must equip the equipment and personnel on the day of the event according to the requirements of the organizer, the venue, the lighting conditions and the sound conditions of the event site.

The number of seats means how many photographers need to be deployed. Generally, for large-scale activities, the organizer usually requires no less than 3 seats, and records the whole journey from all directions to ensure that the wonderful picture angle is not missed.

Taking shooting a speech as an example, the main camera is usually used to record a panoramic picture including the speaker, the podium and even the audience. The side camera usually focuses on the close-up picture of the speaker, while the other side camera freely records the feedback from the audience, the speaker's action expressions and other details in the venue, which is also commonly known as "aircraft".

For small low-cost activities that don't need full recording, 1~2 seats are enough to meet the recording requirements. A host seat is set in the center of the venue to record the speeches of the host, guests and audience in a relatively stable state, while another lecture tour machine flexibly records more exciting tidbits and close-up pictures on the spot.

Large-scale activities are generally arranged in well-lit venues, and photographers generally do not need to bring their own lighting equipment. However, when shooting in large venues, due to the complexity of the scene light source, the color temperatures of white flag lights, fluorescent lights, spotlights and other lights are different, which easily leads to the difficulty in unifying the white balance of the later pictures. Therefore, it is necessary to record the picture with correct white balance in the early stage. Several seats must be set with the same white balance parameters to avoid future mistakes.

In addition, when interviewing people at the event site, it is necessary to fill the light to achieve a better portrait effect. At this time, it is very wise and necessary to carry a convenient lamp. As shown below, this small LED camera light can be installed on the camera or held flexibly, which is already a necessary "magic" for most image studios. For the propaganda departments of some enterprises and institutions, this kind of LED lamp is easy to carry, low in cost, and can also be purchased by itself, which can be used in many occasions.

Speakers and other speaker devices are often used in large-scale activities. There is no need to use additional radio equipment in this scene. However, for some small and medium-sized lectures and salons, it is necessary to bring some radio equipment when the speaker does not have a microphone.

When shooting at the event site, there is a lot of noise due to the complexity of the background environment. At this time, the use of directional microphones, recording pens, or bees is particularly critical. These devices can ensure that the interviewee's voice can be clearly heard in a noisy environment.

Of course, if the organizer asks for a complete video of the soundtrack, there is no need to reinvent the wheel in the radio link.

After defining the detailed requirements of the activity, we should make a general shooting plan and script for the shooting process of the activity. The script doesn't need to be detailed in every shot, but it must be clear about the division of labor among team members, including those who are responsible for camera, lighting and radio.

1~2 Before the official shooting, the photographer must reconfirm the detailed information and requirements of the event with the event organizer. It is necessary to go to the site to conduct on-site investigation, set up airplane seats and complete equipment (battery) inspection before the night before shooting 1.

At this point, the preliminary work is completed, and the shooting team can rest assured that the shooting day will come.

The requirements of the location, radio station, lighting and other technical indicators of the shooting scene have been mentioned earlier. What I want to tell you here is that although technology is important, it should not be the only factor that photographers care about. Especially for the shooting task with varied scenes such as activity recording, the importance of people is self-evident.

At the shooting scene, the cameraman must keep close contact and communication with everyone from the organizer to the participants of the event, and always pay attention to the changes in the scene. Organizers may have many temporary shooting requirements and tasks. Photographers should communicate with organizers quickly and effectively according to the actual situation on the spot before performing the operation. Otherwise, any self-assertion and laziness will leave an unprofessional impression on the organizers and participants at the scene.

In addition, photographers usually ignore their own creativity when shooting activity videos, and subjectively think that such activity videos are all the same, so just follow the routine.

What the circle wants to say is, don't give up the opportunity to play creativity with images at any time. Even if you shoot a simple character interview, you can find another way. Is it possible to set up an extra seat, explore people's micro-expressions and small moves, and insert interview pictures in time during post-editing, which may have unexpected effects?

Finally, enter the post-editing production link. For the whole recorded activity video, it is only necessary to sort out the corresponding content of each seat and pick the right seat in the later editing.

For the video of tidbits, due to the large amount of material, it needs to be carefully classified and checked. At this time, even if important information is missing, it is difficult to remedy it. This is why the circle emphasizes the importance of preliminary work. The later habits of each studio and worker will be different, but they are generally carried out according to the workflow of editing, dubbing (music), color matching and packaging (subtitles).

Then there is the exciting moment of film delivery. I hope your customers and bosses will be satisfied ~

Recently, I am making my own video studio and WeChat official account, mainly to share some experiences and tips on video production. I hope you like it ~