Why do some people with low wages use the latest iphone?

The same question has been asked in Zhihu. There is a view that these people spend months or even half a year's savings to buy an apple. In order to satisfy their ideals, they feel that there is everything in the apple, and life will be colorful with it immediately. Others gave an example:

One day, he and the writer Mr. Liang Shiqiu ate at the same table. When cold dishes were served, Mr. Liang said that he was diabetic and could not eat sweet smoked fish. When the "rock sugar elbow" was served, he said that he could not touch it because there was rock sugar in it; "Assorted fried rice" was served, and he also said that he could not eat it because starch would be converted into sugar. Finally, the "eight-treasure rice" was served, and people speculated that he would not touch it. Unexpectedly, Mr. Liang actually smiled: "I want this." A friend reminded him: "There is both sugar and rice in it." Mr. Liang said with a smile: He knows that he has his favorite "eight-treasure rice", so he is particularly temperate in front. He said: "I don't eat the front, it's for the back!" " Because my blood sugar is high, I must avoid eating, so I must plan to leave that' quota' to my favorite. "

I personally disagree with this statement. Eight-treasure rice is irreplaceable in Mr. Liang's eyes, that is to say, to achieve the same blood sugar, only eating eight-treasure rice can satisfy Mr. Liang. But are these people who buy apples really because apples are irreplaceable? How much do these apple buyers know about apples? Apart from the fact that the UI is smoother than Android (note: when playing games, it's actually not much worse, and the IOS UI is smoother than Android because of the underlying response priority, but the game is not smoother than Apple), what are the advantages? To tell the truth, these people still buy apples with the mentality of keeping up with the joneses and following the crowd, which is especially serious among the middle and lower classes in society. I live in Hong Kong, and I rarely see anyone using apples on the subway in Hong Kong (I made a rough statistic, and there are about 3-5 people around me using apples on the subway during rush hours). Can't ordinary Hong Kong people afford apples? Here, in order to let you know the wages of Hong Kong people, I give such a real data. The salary of full-time dishwashers in ordinary small restaurants or tea restaurants in Hong Kong is about 12000 Hong Kong dollars/month, and that of newly graduated college students is about 15000 Hong Kong dollars/month).

Similarly, when I went back to the Shenzhen subway, almost half of the people in the crowded subway during rush hour were grabbing apples, and most of them were women. What do they do with apples? 80% are watching WeChat friends circle, 15% do nothing but drag the homepage to show off, and 5% play games and watch videos.

How many of these people really need IOS, and how much functional value can they play in this 5000 yuan mobile phone? It's just that Apple's hunger marketing has created the illusion of global snapping up, which is also the reason why China people sell their kidneys to buy apples, which makes foreigners laugh.

For another example, for example, some people are poor, but they save money and buy a SLR to take pictures. That's what they love, even if it's a three-minute heat, but a SLR is a necessity for photography. Without buying, they can't realize their dream of photography.

In contrast, most of these low-paid people who use Apple have not realized their ideals and enjoyed their unique functions. At best, just to have a pretentious capital.