What are the good companies for website construction?

Growth Superman = planning company + website building company

1. Content layer: Information transmission is the core function of the website

In recent years, consumers have become more interested in traditional Advertising forms and old-fashioned marketing tactics are becoming less and less popular, whether they are B2C or B2B customers.

A business’s visitor base needs good content to help them make more informed decisions because they don’t like to be “sold to.” Surveys show that 60% of people feel that high-quality content allows them to make better choices.

The question is, how should companies create high-quality content so that customers can be "educated" before contacting your sales? ?

“There are so many similar products, why should I choose you?”

We need to give customers a reason to choose, so we need to convey to customers through content presentation that we are related to you. Distinctive points often cannot be conveyed if presented in traditional ways.

So we must first break the traditional thinking of website building and pay more attention to content refining and content creation. I believe that a website is just a framework that carries content, and presenting the content well is the core focus of building a website.

Before doing content planning, you must first classify the visitor groups of the corporate website:

1. Non-professional viewers (outsiders, including applicants, investors, etc.) ;

2. Professional browsers (people in the industry, the habit of browsing web pages is to skip quickly);

3. Professional explorers (people in the industry, people who read deeply).

The purpose of crowd division is to better refine content and divide content hierarchies, create a layer-by-layer content display format, meet the different browsing habits of different groups, and ultimately achieve better information transmission. Effect.

Determine the crowd portrait of the customer base, combine "customer needs" and "customer pain points" to find content entry points, and create differentiated marketing content for the enterprise based on the analysis results of competitors and the competitive environment.

Content planning cases I have handled:

1. When leasing second-hand office equipment, what customers are most worried about is equipment quality and after-sales service.

Haochengda’s 20 outbound inspection standards: This is not a marketing slogan, but after we dismantled the entire printer, we recorded each step through photography and added text. Description, effectively improve the trust of visitors.

2. Facing unfamiliar customers, it is impossible to reflect industry-leading technology.

Master Xianghong: Through the image of several technicians with more than ten years of experience in the packaging team, we convey Xianghong’s strong guarantee of low recurrence rate after service.

3. Build trust in the luxury goods recycling industry and improve conversion.

The luxury goods recycling industry has a serious crisis of trust. We add the endorsement of "cousin", a senior luxury goods collector and enthusiast, to improve customer trust and thereby increase the conversion rate.

After the implementation of the above cases, it has been verified that high-quality content plays an important role in greatly improving the promotion conversion rate.

Of course, when I help clients create content, I do not just plan this kind of marketing selling points, but also collect content throughout the entire site, refine key points and think about presentation methods, put forward professional opinions and help implement them.

2. Architecture layer: Reasonable architectural layout is more conducive to user browsing experience

Not one architecture can be used for every enterprise. I always insist that website architecture serves the website Content, rather than deciding on the website structure first and then filling the structure with content, because such traditional website building thinking often fails to build a good website.

I will ensure a high-quality website architecture through two aspects:

1. Use visitor data to guide the architecture design of the new website

Through the collection and in-depth analysis of visitor data on the company's old website, including heat click map analysis, visitor path analysis, visitor length of stay on the page, per capita PV, etc., it can scientifically guide the design of the new website architecture. Let me give you an example of a website that I am revising recently:

2. Using prototype tools for full site planning.

In the field of website building, very few service providers use prototyping tools for website planning, but our team has been insisting on using it, and thus improved the customer experience in the process of serving customers, and also effectively improved the website. Product quality.

Why do I insist on using prototyping tools? Because I need to completely separate the "usability" and "good-looking" of the website into two stages, the prototype can effectively prevent visual effects from interfering with us, so that we can focus on making a useful structure.

The following is a prototype of some pages of a project I worked on:

3. Guidance layer: deep integration of “what customers want to see” and “what I want to show customers”

Business visitors enter the official website with needs and purposes, so what path will they take to browse the content on the website? A high-quality website will fully consider two points to layout the entire site's browsing guide:

1. What do customers want to see?

a) Assuming that our target customer base is concerned about product functions, development team strength, and after-sales service, deficiencies in any of these three factors may cause us to lose customers, so we are doing a good job While displaying the content that these customers care about most, we must also think about what absolute advantages we can create to increase the probability of being chosen by customers. The essence of marketing is to pursue different, not better. No matter how well we do the points that customers often pay attention to, it will not become an irreplaceable reason for being chosen by customers, because our peers are also racking their brains on these points. Therefore, what we should pursue is marketing differentiation, find our advantages that others do not have, and actively guide visitors to browse.

2. What do I want to show my customers?

a)?Continuing the previous point, if we do not provide reasonable logical guidance in the website, visitors will randomly click to browse the content of the pages they are interested in, which will most likely result in visitors not being able to pay attention. Our core strengths, thereby losing an opportunity to proactively influence visitors, may ultimately lead to higher bounce rates rather than higher conversion rates.

So the guiding thinking of Growth Superman is to direct the traffic of popular content to advantageous content, thereby influencing visitors’ decision-making and improving conversion rates.

Four. Visual layer: Give visitors the best visual experience in milliseconds, thereby improving the browsing experience and brand image

Excellent visual effects are the basic requirement for growing Superman, because our The goal is to create a stronger sense of trust among visitors, so it is necessary to attract customers through visual effects in the first three seconds and give customers visual impact. Customers will become interested and willing to stay on the website longer.

How to create a high-end visual effect?

1. Pixel-level design requirements. Through professional technology, we ensure that every character, every picture, and every icon on the website is extremely clear, saying goodbye to visual roughness. The quality of a website can often be seen in the details.

2. Follow the “rules of thumb” for page design. Today, the proportion of mobile traffic is increasing, so in the page design stage, I will consider the computer page design based on the compatibility of mobile phones, and try my best to find the balance point of dual-end design to ensure the best experience on different devices. .

3. It is recommended to arrange a professional corporate shooting. A website with good visual effects is more than 80% supported by high-quality images. During the website planning stage, I will consider what kind of photos and videos each page needs to take to achieve the purpose of presentation. At the same time, many interactive effects and creativity will also be completed through a combination of photos and videos, truly achieving the purpose of in-depth customization. .

I personally would not use online pictures as website materials, because real-life pictures applied to the website can create a company's exclusive "temperature".

List a few visual effects achieved through photography:

5. Technical layer: Cutting-edge technology is the basic guarantee for website stability and security

About Website building technology is the fundamental guarantee for the normal operation of the website, and ensuring its security, stability, and scalability are basic requirements. Here I mainly share with you the SEO specifications of the website:

6. Data layer: After the new website is completed, visitors will vote on whether it is good or bad

Because a website never From planning to completion and launch, everything is based on our experience. Therefore, there must be some unreasonable aspects in the new website that will affect the browsing experience and conversion effect. Therefore, we should operate the company's official website with the mindset of continuous optimization and iteration. .

Before the new website goes online, install the website data statistics code first and make relevant statistical settings. This way, after the new website goes online for a period of time, you can find areas that can be optimized and improved through the data analysis of the new website. Details, so that website problems that are not conducive to conversion caused by subjective misjudgment can be solved.