How to layout a poster? Learn from movie posters about how to layout a poster.

How to arrange and design the text of promotional posters?

1. Organize the text in the formatting method

In e-commerce advertisements with complex elements, select text elements based on the overall design The typesetting method is conducive to the organization of text. This is like asking the person with the largest number of people in the department to stand in line first during a staff meeting.

There are three basic text layout methods: center alignment, left alignment and right alignment. We can carry out the overall layout of text elements according to these three most basic layout methods. In this process, we should pay attention to the needs of the overall design framework and choose which alignment method to use based on the overall layout needs.

2. Determine the main reference text

When we design e-commerce advertisements, we usually have a set of main text elements on the page. This group of elements generally directly expresses the design theme. We can use this set of most important text elements as a basis to determine the order and arrangement of other text.

3. Thinking model from the user’s perspective

Interaction psychologists have conducted surveys based on users’ reading logic and found that when people read, they do not read it word for word and then understand the sentence. meaning, but guess what follows while reading. This shows that when arranging text information in e-commerce advertisements, we need to fully consider the logic of text arrangement. How is the design formatted? Learn from movie posters! There are many classic movie posters that people will never tire of, and even collecting them is not an exaggeration. I believe that when choosing movies, many people will choose the movies they want to watch based on the design of the posters. In movie posters, there is often only one picture and a few words, but the layout is exquisite and natural. ——It is also a simple picture with a small amount of text. The top text is deliberately staggered back and forth to increase the sense of rhythm. The bottom text is also naturally typed according to the dividing line of the road, and the change in light and dark size enhances the sense of rhythm. This movie is called "Big Fish" and it is a classic. When I put this poster up, I decided to watch it again. ——Align the first two rows of the title section to the right and the last two rows to the left, which also increases the sense of rhythm. In addition, the subtitle uses a color similar to that of a crow on a white background, while the bottom font uses a color similar to that of a crow on a white background. The colors of these two fonts break the monotony of the background colors where they are located, forming a balance. ——Gatsby This picture is quite satisfactory, and the whole picture is in the middle. Compared with the above themes, Gatsby's positioning is more serious and luxurious, which is in line with the tone of the movie. But the designer still made a small change in the text in the middle and lower parts. After all, everything is aligned in the center, which is really too rigid. A small change will not destroy the overall tone. I also have a lot of love for Gatsby. ——Is the text layout of this poster correct? ! In fact, people have achieved an overall sense of movement in the picture. If there is a rich enough picture, the text can rest. However, the text part still uses different colors, fonts and font sizes, breaking the monotony of typesetting in a small area. ——This poster is the same, using a rich picture to complete most of the changes. ——Generally speaking, the layout and pictures of this poster are very satisfactory. The clever thing is that at the title, two huge cracks make up for the overall dynamic feeling. ——Alice’s picture has too few words, but it doesn’t look monotonous. The most important reason is that the pictures are very rich, with rich front, middle and back scenes. The text, the flower in front, and the tree in the upper left corner all form the foreground. As for the foreground, there are many elements and are very dynamic, not monotonous at all. In addition, in order to make the title blend into the foreground well, the font was designed. The whole is very harmonious. The highest level of typesetting is posters, if you don’t have the level to make movie posters. It's okay, that's okay. . Look at the poster~————————————I watched Hayao Miyazaki’s movie “Spirited Away” yesterday and here’s a quote from Hayao Miyazaki, “All growth is always a journey in the end.” How to be better Master the skills of poster layout?

Today I will talk to you about common layout techniques

Central composition

First of all, let’s talk about one of the most commonly used layout techniques. This kind of composition mode is called central composition. This kind of composition is mainly to attract the attention of the audience and focus their eyes on a central point. Therefore, the important information of the poster should be placed at the focus of the central composition, so that it has Helps you get your message across. In this composition, remember to focus on the center.

Rule of thirds composition

This kind of composition mostly uses the horizontal and vertical directions of the canvas to be divided into three equal parts. Your visual focus will mostly fall on these three directions. The intersection of lines is particularly commonly used in photography. Compared with center alignment, this third-section composition is more flexible and is no longer just a simple center and symmetrical presentation.

Creating visual moving lines

This method mainly has the following two methods: creating visual hierarchy and using guiding lines. Creating a visual hierarchy first creates a central point, and then provides the audience with a visual path that can be vaguely guided. This makes the design look more layered and makes it easier for the audience to understand the relative importance of the information in the poster.

Guiding lines

This uses the natural shape of the element itself, or directly draws solid lines, and guides the realization of the public to other elements through the trajectory of the lines.

Balance the screen

Balancing the elements in the screen also takes the designer's skills into consideration. The most commonly used balance method now is symmetrical balance. The symmetrical method can make the picture more harmonious, but at the same time, it will make people feel boring because of its squareness and regularity.

Asymmetric balance

If this method is not handled well, it is easy to make a fool of yourself, so this method further tests the designer's skills. This kind of balance will be used more often, because the effect presented is more lively and energetic.

Element amplification

This method is what we call amplifying the key content of a certain part to highlight the key points, which is what we often call element amplification. The way to highlight the key points we want to learn.

Contrast technique uses contrast to make elements different from other parts, making them more prominent. Realistic focus.

The above are some graphic design skills that Xiaoguang has mastered. I hope they will be helpful to you.