What does event planning do?

What should I do at the beginning of activity planning?

1, define the purpose of the activity. 2 what conditions are needed to achieve the goal? 3. Find out the theme that can attract customers. 4. Design a series of projects around this theme. 5. Formulate sales incentives. 6. Design a sales speech. 7. Choose a publicity plan. 8. Develop activity flow and project plan. 9. Carry out all-staff training. 10, publicity preheating. 1 1, and implement tracking item by item as planned. 12. Scheme adjustment in operation. Customer maintenance after the activity. 14, carefully sum up the activities.

What is a planning specialist! What are we going to do?

Nature of work:

What is the planning for? Some people say that he is the soul of a product; Some people say that he wants to figure out how to operate; Some people say that he is nothing, as long as he has innovative ideas; Wait, wait, wait. Too much talk. Through my own work experience, I divide planning into two types: product planning and operation planning. Some people may question how to divide it or what content should be included. I don't make any defense here, just express my own views. There is nothing to argue about, because there is no unified conclusion. Why is it so divided? The main reason is that these two types of planning work are very different, they need many different skills and qualities, and they also have different requirements and influences on the personality of personnel.

Product planning:

What is product planning? According to the literal meaning, it is easy to understand that product planning is the chief designer of a product. For different industries and different enterprises, their products are different, but the concept is the same. I like to use analogy to make readers understand what I mean more easily. Take the film industry as an analogy to the Internet industry, and the following positions will also be compared with the corresponding positions in the film industry.

Just like directors in the film industry, product planning usually plays the role of screenwriter. He needs to coordinate and guide the business logic of the whole product (clearly guiding every shot of the film): remember that it is business logic, not system or product structure logic, which will be completed by the system architect.

Obtaining business requirements and writing product execution planning documents (writing scripts): the most important part of my work will be described in detail later.

Select qualified project team members (looking for actors, photographers, post-film editing, sound engineers, props, etc.). ): At present, most of these tasks are done by the project manager, but I think a qualified product manager should be most responsible for his own products, which requires the ability to correctly select working partners and identify the work skills of people in other work links, especially the core personnel in the technical department, because once the core technical backbone is selected, experienced outstanding technical personnel will get twice the result with half the effort, and the technical backbone will also play a vital role in the selection of personnel in other technical work links.

Coordinate all aspects of work in the development process, and give timely feedback when the logic is unclear or needs to be changed (explain the purpose of the film, adjust the mood of the actors, and put forward the visual needs of post-production to the nonlinear editor, etc.). ).

Do some user tests during product development (see video clips): Of course, the tests I am talking about are not unit tests or integration tests, which will be done in a black box in the daily work of technicians, and product planning only needs user tests.

In a word, product planning is a series of related work by obtaining business requirements (usually from the operation department, the boss, or self-innovation) and using our own professional knowledge to turn this demand into a guiding document that the technical department can do practical work (that is, the content of the planning guidance part in Fools' Fools' Thoughts) and cooperating with other work links. According to the enterprise project, you can call yourself RequirementAnalyst. I prefer to call myself a requirements analyst or an interaction designer to distinguish myself from the confusing concept of "planning".

Product planning is the connection point between business and technology, and it can also be said to be the central conduction system. Some large companies have many employees and several projects are carried out at the same time. At this time, product planning will be more detailed and work functions will be more professional. From chief planning to internship planning, the names are different, but the work involved is still the same.

Operational planning:

What is operational planning? Similarly, taking the film industry as an analogy, operation planning is like a pre-heater before the film is released, a speculator after the film is released, and an overall planner. Of course, it is not limited to this, but also includes many other jobs.

The so-called operation is to effectively package and publicize the existing products (movie advertisements).

Integrate related resources around you (make peripheral products, find partners and increase influence).

Organize corresponding activities for promotion (various activities support awards * * *).

Criticize your achievements and speculate on your own value (film reviews are getting higher and higher).

Wait, wait, wait. In fact, there is no essential difference between Internet operation and other industry operations, just because resources and industry users are different ... >>

What do advertising companies need to do to implement their activities?

meeting

Communicate with customers activity plan = = = =

Send invitations to attendees-make sure you can attend the meeting one or two days before it starts.

Hotel venue at the conference site-how many people are hungry at the table? How to put tea, stereo, microphone and projector? The flag balloon arch at the entrance of the hotel.

The host conveyed the progress of the meeting.

Leader's speech-what is needed to arrange the leader's speech-the famous brand gift that the leader is making

Product display-assign a special person to be responsible for the information about the sample products on the background power supply in the display area.

Exhibition in the venue-production of booths and banners in the main background venue

Participants-preparing gifts, conference product information policy

During the conference, there will be art and dance programs-preparation for actors.

Venue reception-arrange accommodation and meals

dislodge

activity

Determine the activity plan

Outdoor activities are arranged for urban management to communicate and approve-stage scaffolding, balloon arches and so on.

Color pages are distributed on the scene of the background picture of the carpet on the stage shelf.

Voice of actor Kinglau

Hosting live interactive games and small gifts

What does a planner do?

Enterprise planning is mainly a series of enterprise marketing planning activities to increase market share and obtain higher profit value. A creative and novel planning scheme may bring endless profits to enterprises. The enterprise planning case is relative to the market planning case. Strictly speaking, it belongs to the market planning case, and the two are interrelated and complement each other. They are all marketing ideas and models subordinate to the whole enterprise. Only under this premise, the market planning case and the enterprise planning case are the advertising behaviors with integrity and continuity, and only in this way can the audience have the agreed brand culture connotation, and enterprises can maintain stable market sales only by following the idea of the overall market planning case.

To sum up, enterprise planning is to investigate the market in depth, understand the market demand and make strategic planning for the development of the enterprise according to the specific situation of the enterprise, which is enterprise planning. Corporate planning includes corporate image planning, corporate marketing planning, corporate culture planning, corporate advertising planning, corporate management planning and so on.

What is the purpose of activity planning? What questions will be asked in the interview?

In fact, no matter what interview form, the questions asked are almost the same, and there are rules to be found. In fact, for all interviewers, there is only one purpose: to get the most information about you in the shortest time. If you want to prepare for an interview efficiently, start with these seven aspects!

I. Basic information

1. Please describe your previous work experience and achievements in the most concise language.

Second, the professional background

What qualities do you think this job should have?

Third, the working mode

Are you used to working alone or as a team?

Fourth, the value orientation

What do you think of your former employer and boss?

Verb (abbreviation of verb) qualification characteristics

How do you describe your personality?

Intransitive verb wages and treatment

Can you tell me what your salary is now?

Seven. background survey

Do you mind if we do some research through your old unit?

95% of interviews are basically inseparable from these questions. Of course, it is also possible to ask some professional questions. I don't think it should be difficult if you have done it. General interviewers don't ask too many professional questions. The above information directly refers to the interview classics of Chuxiang Talent Network, and classifies hundreds of HR questions into seven categories, as well as the common classic questions in the interview. For more and more comprehensive interview information, interview skills and interview questions, please visit Chuxiang Talent Network or pay attention to WeChat public platform: Chuxiang Talent Network.

What does the company's activity planning do? What does a planning director do? Who does the planning director mainly contact in the company? What skills do you need to master in planning activities?

Activities should generally consider the following points:

Activity purpose

Population index

Activity content

personnel division

Activity budget

Effect evaluation

The supervisor's job is to organize group discussions, assign everyone's tasks and conduct assessment, coordinate the cooperation of various departments and report to the leaders.

Provided by Guangzhou Juxin

What exactly does party planning do?

First of all, the purpose of the planning book should be clearly written. 2. What is the purpose of holding the party? Third, the plan for holding the party should be clearly explained. Fourth, we should specify the form of the party. The scheme selection and final scheme finalization of the fifth party should be clearly written. Sixth, the list of staff holding this party should be written ~ ~ ~

What preparations are needed to plan an activity!

The purpose of the activity, market adjustment, evaluation of the enforceability of the activity, the adequacy of manpower, etc. , mainly feasibility assessment and crisis resolution.

What does advertising planning do?

Make us more popular.

Generally speaking, a good advertising planner should have these abilities:

1. Think of ideas, have good ideas, plan wars, come up with good ideas, and make plans like Zhuge Liang.

2. Advertising copywriting should have a good copywriting level.

3. Good eloquence, because in the end, you need to put forward a plan, that is, explain your plan to customers with slides or something.

That's about it. Wish you success! ! !