How to understand the design principle of visual communication? The more words, the better.

The designer is the sender of information, and the object of communication is the receiver of information. Visual communication design is an art serving modern business, which mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design and so on. Because these designs are communicated to consumers through visual images, they are called "visual communication design", which plays a bridge role between enterprises, commodities and consumers. Visual communication design is an artistic creation with characters, graphics and colors as the basic elements. It affects people's feelings and concepts with its unique artistic charm in the field of spiritual culture and plays a very important role in people's daily life. The visual communication design art serving modern business mainly includes logo design, advertising design, packaging design, environment design inside and outside the store, corporate image design and so on. Because these designs are conveyed to consumers through visual images, it plays a bridge role between enterprises, commodities and consumers. The word visual communication design is popular in the World Design Congress held in Tokyo, Japan in 1960. Its contents include newspapers, magazines, posters and other printed promotional materials, as well as the design of films, television, electronic billboards and other media. The expressive design that conveys the relevant content to the eyes for modeling is collectively called visual communication design movie poster. In short, visual communication design is "a design to show and inform people". Visual communication design elements (1) text (2) Logo (3) visual communication design in illustration field (1) 81843.html "target =" _ blank "> font design (2) logo design (3) illustration design (4) layout design. The so-called "visual symbol", as the name implies, refers to the human visual organ-a symbol that can express some attributes of things. Such as photography, television, movies, plastic arts, architecture, various designs, urban architecture, various sciences and people, including stage design, music, heraldic, ancient coins, etc. , can be seen with the eyes, are all visual symbols. The so-called "communication" refers to the process in which the information sender uses symbols to transmit information to the receiver. It can be communication within individuals or between individuals, such as communication between all living things, between man and nature, between man and environment, and between man and body. It includes four procedures: who, what, to whom, effect and influence. Visual communication design is mostly graphic design with printed matter as the medium, also known as decorative design. From the perspective of development, visual communication design is a scientific and rigorous concept name, which contains the trend of future design. From the analysis of the current design situation, the main content of its visual communication design is still what graphic design professionals commonly call "graphic design". There is not much difference between "visual communication design" and "graphic design" in the design category at this stage, and there is no contradiction and opposition in the distinction and unification of "visual communication design" and "graphic design" in the conceptual category. A variety of visual communication design logo design significance and characteristics: people can get a lot of information, and greatly affect their concept of life and lifestyle. It is divided into political, public welfare, cultural and commercial categories. Packaging design: the artistic design of book cover and typesetting. , enhance readers' interest in reading, so as to deepen their understanding of ideas, culture and knowledge. Font design: a symbol that symbolizes or represents a country, institution, group, enterprise or product with specific graphics. Concise, intuitive and easy to identify. Image design: refers to the use of visual design means, through the modeling of signs and specific colors and other means of expression, so that the enterprise's business philosophy, behavior philosophy, management characteristics, product packaging style, marketing principles and strategies to form an overall image. Book design: in order to effectively convey the specific information of the enterprise, some artistic treatments are made in the strokes, structure, shape, color and arrangement of the characters to form a distinctive personality, which makes people easy to identify and remember. Advertising design: all kinds of manual or computer painting methods or image technology, as well as creative image design using composite methods, are ingenious in conception and unique in performance. Visual image recognition system design: the medium between products and consumers plays the role of protecting, introducing, beautifying, guiding consumption and facilitating storage, transportation, sales and measurement. With the rapid development of modern communication technology and communication technology, visual communication design is also undergoing profound changes, such as the development of communication media from printing, film and television to multimedia; The form of visual symbols expands from plane to three-dimensional and four-dimensional forms; The mode of communication has developed from one-way information transmission to interactive information transmission. In the more developed information society in the future, visual communication design will make greater progress and play a greater role.