Suppose a competitor. Advantages and disadvantages of opponents. Determine the competitive strategy combination of our store. Why? (from homework. This shop is DIY shoe store)

It should be a management assignment, like swot matrix analysis. If it is, it is basically from the perspective of college students.

The advantage of DIY shoe store is that the input cost is not big. If there is a good supply of goods, the cost can be greatly controlled, and at the same time, the customer group will be oriented to college students full of personality, or some will make money. The disadvantage is how to develop in this market. After all, casual shoes (flat shoes similar to cloth shoes) are generally diy, and there are fewer board shoes. But for students, those who have money go to Nike to book, and those who have no money don't consider personality at all. The middle level is the object of development.

I can't think of the advantages of a wedding dress shop. At most, it is for students to take low-cost wedding photography, but after all, it can't be done without money. You said join. This initial investment is a bit large; If it is your own thing, no one will recognize this brand.