Details of Graphic Design Department of China Academy of Art

Main courses: advertising design, packaging design, logo design, corporate image design, book design, web design, display design, two-dimensional animation, three-dimensional animation, three-dimensional modeling, video editing and so on. Current Dean: Han Xu.

The Department of Visual Communication Design of China Academy of Fine Arts was established in July, 1996. It belongs to the Design Department of China Academy of Fine Arts. Visual communication design, as an important discipline of art, has been subordinate to the departments of pattern, practical art, practical art and arts and crafts since the establishment of the National Academy of Fine Arts in June. 1928. The establishment of the Department of Visual Communication Design is the concrete embodiment of the guiding ideology of the design discipline of China Academy of Fine Arts, and it is also the need of China Academy of Fine Arts to adapt to the national reform and opening up and develop the knowledge economy. At present, the Department of Visual Communication Design is a major in graphic design and multimedia web design, which is more and more closely related to the national economic development and has become a popular major with extensive social needs.

Over the past decades, there have been designers and educators of the older generation such as Liu Bipiao, Tao, Du Lao, Pang Xunqin, Shen, Yuan Mai, Liu Yixiu, Sun Qingyi, Guo Lifan, Du Manhua, Sun Hengjun, Chen Zhichuan and Ji Yang. This major has experienced the development process from scratch and from small to large, and initially formed a design education system with professional characteristics. Especially in the early 1980s, our college took the lead in introducing three main courses of modern design education, namely, plane composition, color composition and three-dimensional composition. Courses such as commercial photography, design arrangement and commercial illustration were introduced in the middle and late 1980s, and courses such as computer-aided design and screen printing were added in the 1990s. At present, the main professional courses are: advertising design, packaging design, logo design, corporate image design, book design, web design, display design, two-dimensional animation, three-dimensional animation, three-dimensional modeling, video editing and so on.

Since the reform and opening up, this major has paid attention to the principle of combining learning with application, and has successively established a design art office, a screen printing studio, a photography studio, a computer design research center, a postgraduate teaching practice base and a multimedia laboratory. The establishment of these studios has strengthened the connection between teaching, scientific research and social practice, expanded the connection between teachers and students and society, and made the construction of departments closely linked with social development, thus contributing to the country's economic construction.

For more than 70 years, our department has trained a large number of new art and design talents for the country and society. Among them, some have become the backbone of art design education, and some have become an important force in economic construction, which has played an important role in the development of art design in China.

In recent years, the department has carried out frequent academic exchanges with design colleges and organizations at home and abroad. Every semester, world-famous graphic designers are arranged to exchange lectures in the department, and teachers and students are actively organized and encouraged to participate in international and domestic professional competitions and exhibitions. In recent years, our department organized and successfully held the 2nd China International Poster Biennale and the 6th National College Students Platinum Creative Graphic Design Competition, which provided a platform for professional exchanges between the international graphic design community and the design education community, promoted the development of international graphic design, and prospered graphic design creation. Active in academic research and creation, the books and papers compiled by teachers in this department have been published continuously and won awards, enjoying a high reputation in professional fields at home and abroad.

At present, the Department of Visual Communication Design of China Academy of Fine Arts has two major directions, namely graphic design, multimedia and web design.

The graphic design major was formerly the decoration major of the former Arts and Crafts Department, and has been the main major of the department since its establishment in July. 1996. At present, there are professional teachers 12 (including 4 professors, 3 associate professors, 4 lecturers and assistant professors 1 person), 343 undergraduates and 47 postgraduates.

In order to meet the needs of the society, the major of multimedia and web design began to prepare from 1999, and officially enrolled 5438+0 in September 2006. The two majors complement each other, forming a complete professional appearance of the Department of Visual Communication Design. Since its establishment, Multimedia and Web Design has actively cooperated with the two-stage teaching reform and laboratory construction, and formally established a multimedia laboratory in 2003. And always pay attention to the cultivation and introduction of teachers, and constantly adjust and improve the existing teaching plan and outline; Invite famous domestic experts to hold a series of special lectures to improve students' knowledge structure.

There are 5 professional teachers (including 2 associate professors and 3 teaching assistants), 87 undergraduates (excluding 25 basic departments) and 4 graduate students in Multimedia and Web Design. This major has apple computer room and PC computer room, and provides students with corresponding professional practice bases.

The teaching plan of multimedia and web design specialty is complete, with strong operability, good teaching order, orderly arrangement of students' classroom study and extracurricular practice, advanced teaching equipment, effective management and high student satisfaction.

The Department of Visual Communication Design focuses on the study of all kinds of image information communication in the field of art design, and trains senior professionals for various professional design institutions, universities and scientific research units engaged in advertising design, packaging design, corporate image design, book binding design, printed matter design, web design teaching and design. The main courses include: advertising design, packaging design, logo design, corporate image design, book design, web design, display design, two-dimensional animation, three-dimensional animation, three-dimensional modeling, video editing and so on.

The principle of visual communication design is to strive to achieve the goal of cultivating high-quality and excellent design talents with all-round development. Pay attention to the progressive and diversified knowledge structure in the teaching plan, and the basic design course, design history course, design practice course and comprehensive design course are progressive levels; Pay attention to the relevance of each knowledge point; Emphasize the systematicness of four-year knowledge structure; Highlight the positive role of laboratory in normal teaching, and dialectically combine classroom teaching with extracurricular practice.

Over the years, the major setting scheme of Visual Communication Design Department is complete and well implemented, which has played an active leading role in cultivating design talents with both ability and political integrity and enjoys a high reputation in the design field at home and abroad.