What is the specific meaning of O2O?

O2O(Online To Offline) is a new e-commerce model, that is, online marketing and online purchase drive offline (off-line) operation and offline consumption.

O2O pushes the news of offline stores to Internet users through promotions, discounts, information provision, service reservation, etc., thus transforming it into its own offline customers, especially suitable for goods and services that must be consumed in stores, such as catering, fitness, movies and performances, beauty salons, photography and department stores. In addition to online commerce launched by restaurants, there are a large number of reservation websites and applications mainly aimed at individual or group travel.

Extended data

O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system.

The advantage of O2O lies in the perfect combination of online and offline advantages. Through the online shopping guide machine, the Internet will be perfectly connected with the ground stores to realize the landing of the Internet. Let consumers enjoy offline personal service while enjoying online preferential prices. At the same time, online to offline alliances of different businesses can also be realized.

Online to offline makes full use of the advantages of the Internet, such as cross-regional, borderless, massive information, massive users, etc., and at the same time fully exploits offline resources, thus facilitating online users to trade with offline goods and services. Group buying is a typical representative of O2O.

Baidu encyclopedia -O2O