Where should the product positioning of the newly opened Taobao shop start?

The product positioning of the newly opened Taobao shop starts with finding competitors, market positioning and combining the characteristics of the product itself. 1. Find competitors and understand the product positioning of competitors' stores. After users open Taobao stores to sell things, they need to find higher-level similar goods stores. 2, market positioning, this is the work that every Taobao shop needs to do. 3, need to combine the characteristics of the product itself, and then through the setting of core keywords.

1. What are the product positioning aspects of the newly opened Taobao store?

1. Find competitors and understand the product positioning of competitors' stores. After users open Taobao stores to sell things, they need to find higher-level similar goods stores.

From these stores, choose those goods with good sales volume and high sales rate as reference objects, and then when sellers and users choose goods for stores in the later stage, they can choose goods with similar styles to sell on shelves.

2, market positioning, this is the work that every Taobao shop needs to do. Take the standard products here as an example. For example, if you are selling a standard product that has not changed much, it is very important to lead the sales in a short time.

Different standard categories have different ways of playing. Sellers and users need to constantly analyze a large number of rapidly growing competing products, and through comprehensive analysis, find the data changes such as traffic structure and sales growth rate.

Then, combined with the characteristics of their own products, formulate relevant traffic channels and sales growth targets, and formulate operational plans.

3. The last way of product positioning in a store is through price positioning, which needs to be combined with the characteristics of the product itself, and then through the setting of core keywords.

This paper analyzes the relatively large price range in the market as a reference, takes this range as a breakthrough in product pricing, and the seller combines relevant visual copy packaging to make the product successfully attract the target user group.

2. Can Taobao New Store open a drainage through train?

Taobao new store can open a through train to drain.

At the beginning, there was no traffic in the new Taobao store. If drainage is needed, the through train is the best and most stable promotion tool in the station.

You need to master certain skills if you want traffic. Through train is the effect of introducing traffic and driving sales, not sales driving through train. If you want to appear in front of consumers without sales advantage, the best way to close the distance between baby and customer is through train.