Modern Poster Design-What are the creative expressions of visual language in modern poster design?

Characteristics of modern posters

1. Rich in cultural connotations

In addition to successfully conveying the theme content, an excellent poster must also have certain Cultural connotation, only in this way can we have emotional and spiritual communication with the viewer, thereby reaching a higher realm. China is an ancient oriental civilization that has accumulated a very rich national cultural spirit. Traditional culture and art show infinite aesthetic connotation; traditional painting arts (such as traditional

gongbi painting

, Ink paintings, etc.) are full of verve and ethereal artistic spirit; the folk customs and unique artistic charm reflected in folk art works (such as paper-cutting, New Year pictures, dyeing and weaving, etc.) all contain the complex of national culture and have become the basis for modern design. Endless cultural resources. Hong Kong's

Mr. Jin Daiqiang

can be said to be a model of modern Chinese designers. He combines traditional

Chinese painting

with Western design concepts ***Yiyilu focuses on integrating the brushwork, ink, charm and artistic conception of traditional painting into modern poster design language, making the works highly culturally tasteful and appreciative.

2. The theme should be clear

Each poster always has a specific content and theme, so the graphic language must also be combined with this theme and must not be expressed casually without purpose. You should choose the appropriate entry point based on rational analysis and creatively express your thoughts with unique visual elements.

3. Let graphics speak

The graphic language in posters pursues the most concise and effective elements to express profound connotation themes. Good posters do not require text annotations, only After seeing the graphics, people can quickly understand the author's intention.

4. Develop individuality

Without individuality, there is no art. From ancient times to the present, countless artists have been relentlessly pursuing personalized expression in art. This is what makes them successful in art. There has been a huge development in attainments, and at the same time, the art itself has become more diversified and prosperous. The personality of poster design is often reflected in the uniqueness of the insurance policy, the novelty of the graphics, and the eye-catching layout composition. For example, Mr. Jin Daiqiang is good at combining China's traditional culture

and visual elements with modern design concepts, and uses them skillfully and subtly in design. Therefore, his The works reflect the unique personality full of Chinese humanistic flavor. Most poster designs in mainland China have not yet focused on pursuing the unique personality of their works, and the phenomenon of sameness is still common.

5. Strong visual impact

Posters are generally placed outdoors, and the quality of their advertising effect is closely related to whether the work itself can attract the viewer's attention. A piece of visual impact Strong works will make people stop involuntarily and patiently pay attention to the content of the works, leaving a deep impression and endless aftertaste. There are many ways to enhance the visual impact of the picture in graphic design. From the content point of view, there are beauty, joy, sweetness, irony, humor, sadness, incompleteness and even fear, etc.; from the form point of view, there is room for contradiction, reversal , optical illusion, positive and negative shapes, abnormal shapes,

isomorphic graphics

, association, shadow, etc. What are the creative expressions of visual language in modern poster design?

Graphic design works include color, composition, language appreciation, creativity, and content.

1. Color: soft contrast or strong contrast

2. Composition: gathering and scattering. Is it balanced?

3. Language: dots, lines, colors

4. Creativity: whether it is novel.

5. Content: Whether the main body is prominent and the key parts are expressed. What are the main features of poster design?

Posters are a type of visual media that use graphics, text, colors and many other visual elements as means of expression to quickly and intuitively convey policy, business, culture and other information. It is a "momentary" quick-view advertisement and street art. It is mainly used in outdoor public places. This nature determines that the poster must have a large-size picture, use easy-to-understand graphics and text, and have a distinctive Visual images and eye-catching copywriting attract attention to achieve the purpose of conveying information, so that people who watch it can quickly and accurately understand the intention.

In addition to large images and strong visual impact

Modern posters must also keep up with the development of the times, conform to the aesthetic psychology of modern people, and be close to the Modern life is characterized by unique creativity and high artistry. Good poster works must clearly express the theme and ideological connotation of the poster, that is, the ideas conveyed must be concentrated, concise and clear, giving people a clear and accurate concept. Approach the topic from a novel and unique perspective, fully expand your imaginative thinking, and explore new ideas from a macro perspective, social value perspective, and personal concept perspective.

Posters with deep thinking actually come from the designer's careful perception of ordinary life, thinking about the concepts, values, aesthetics, and creative philosophy that life brings, and emotionally resonate with the viewer, using different words

Expression techniques

Reveal the profound philosophy contained in the poster, thereby giving people more inspiration.

The large picture poster is not a design that can be held in the hand , and to be posted outdoors in places and environments that can attract people's attention, they will be interfered by the surrounding environment and various factors, so they must be displayed in front of people with a large picture and prominent images and colors.

Farsightedness

Strong In order to impress people who come and go in a hurry, in addition to being large in size, poster design must also fully reflect principles such as positioning and personality. Prominent titles, concise graphics, contrasting colors, or large areas of blank space attract the viewer's attention and can become the visual focus from a long distance. Posters can be said to have typical characteristics of advertising.

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, product posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings. Rather than being a commercial poster, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can use your imagination and artistic methods to your heart's content according to the advertising theme.

Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and various forms.