As long as you change the way the dishes are presented, you can increase your exposure

After a dish is served, how can we allow diners to automatically take photos and post them on WeChat to increase product exposure? If a dish is called a specialty by a restaurant, how can diners feel its specialties? How should a dish be presented on the plate to instantly arouse the appetite of diners? What kind of tableware should be chosen for a dish to fit the theme of the restaurant? In fact, it all has to do with the way the dishes are presented.

The presentation of dishes can be considered from the following aspects.

We divide the forms of plate presentation into: artistic conception type, appetite stimulating type and pictographic type.

Why do many restaurants now hire professional photography companies to take pictures of their dishes? Because they will create artistic conception and highlight the beauty of the dishes.

But the filming company mainly uses props and backgrounds to show this artistic conception. How to draw an artistic conception through the ingredients themselves? Use embellishments to create a picture. The embellishments can be: fruits, flowers, sauces, vegetables, etc. The picture can be built according to the shape of the ingredients themselves. For example, in the dish below, the long stick shape of yam is used to build a "stone cliff". Irregular round fruits are sprinkled on the bottom of the cliff to make "pebbles". The whole dish outlines a scene of walking through the cliff. river beach map.

Many Chinese dishes are not suitable for artistic presentation due to the particularity of cooking techniques. On the presentation, the food itself can only be displayed to stimulate the appetite of diners. For example, when cooking or soup-pot dishes, the most appetite-inducing meat must be concentrated and prominently displayed in the center of the tableware. The ingredients must be "watery". Only meat that is "watery" can arouse the desire of diners.

Making food something familiar in people’s lives will give people a sense of surprise. In recent years, in the dessert world, such innovations have emerged one after another, such as rabbit pudding, potted desserts, etc. In Chinese food, most of them are reflected in cold dishes.

The way in which your own specialties are served on the table can be deeply engraved in the memory of diners and make diners happy to take photos and promote them. This all depends on who will serve the dishes. We also divide the serving styles into three types: freshly baked, eye-catching, and artistic and dynamic.

This way of appearance not only attracts attention, but also brings a sense of shock. Like the fish banquet in Wuhan, when eating fish, the chef directly lifts the pot to the table. As soon as the lid is opened, a burst of hot steam rises, allowing diners to feel the shock of freshly cooked dishes.

There is also Tibet's "Stone Cooked Sheep", which is a steaming inflated sheep tripe. When you are still wondering, the chef cuts the knife down, and the hot steam comes out from the sheep tripe. I saw a bag full of mutton.

This type of serving method mainly relies on props or skills, and the picture does not necessarily have the shocking picture of the baked version. For example, the flowing water surface of a Japanese restaurant relies on a bamboo bridge + flowing water delivery props, which brings a novel way of eating.

Yunnan's "bridal sedan dishes" are also a distinctive way of serving dishes. Those who are lucky enough to be served on the sedan chair are the restaurant's special dishes. This form of the bride getting on the sedan chair is used to tell the diners about it with gongs and drums. , this is our special dish, which visually and auditorily enhances diners’ memory.

Another special method is Yunnan's "dance dancing", which combines acrobatics and national characteristics to win attention. Among them, the strength and coordination of the mouth, shoulders, head, and hands of the waiters are relatively high, and ordinary restaurants may not be able to imitate it.

This type of serving style uses more elements of air and fire, mainly to create a dynamic picture and beauty. Just like this "Nuclear Explosion Sheep", the movement of liquid nitrogen is used to create the image of a mushroom cloud exploded by an atomic bomb. After the explosion, the nitrogen overflows and brings a fairy-like visual effect.

Tableware that fits the brand theme can match the theme space and bring diners a more immersive pleasure. For example, local restaurants use earthenware bowls, cave barbecues use imitation stone tableware, and Yunnan restaurants use bamboo tableware or banana leaves.

Finally, one more thing. When pursuing novel presentations of dishes, we should also pay attention to maintaining a certain degree of control. We should not pursue individuality too much, which can easily backfire.

For example, the following can make people get goosebumps just thinking about eating them: