A trip to the United States Changan Automobile held a live broadcast of new technology, wisdom and aesthetics.

Easy Car News On April 28, Changan Automobile held a live broadcast of new technology wisdom aesthetics, and Changan Automobile will be in the form of travel interview+talk interview. Join hands with fashion designer Chen Anqi and photographer Jiang Yihao to lead the audience and UNI-K to approach Litang, Sichuan, and jointly interpret the charm of Changan Automobile's new technology wisdom aesthetics.

Brand level: This activity deeply analyzes the core of Changan Automobile's new science and technology wisdom aesthetics, revealing that the new science and technology wisdom aesthetics aims at achieving the perfect integration of "science and technology and art", providing uncompromising wisdom experience and ultimate aesthetic enjoyment, and achieving the design concept of new aesthetics with science and technology and wisdom.

Design level: Based on the discussion on the topic of live broadcast of new science and technology wisdom aesthetics and the contents of UNI-K design details, the birth background, development process and specific application of new science and technology wisdom aesthetics are interpreted. It embodies the people-oriented design DNA of Changan Automobile and conveys the spiritual core of innovation, warmth and care of Changan Automobile. It highlights the unremitting efforts of Chang 'an design to break through the boundaries of the times and strive to surpass them in every era and stage.

Product level: in-depth interpretation of UNI sequence product strength advantages, especially the positive role played by new scientific and technological wisdom aesthetics. Including borderless design, super elements of aircraft, intelligent cockpit and so on. It shows that UNI-K is a re-action driven by the strategic transformation of Changan automobile products from new to brand after UNI-T, and it is an innovation from brand to overall product design.

Centennial details of Changan Automobile

During the event, Changan Automobile also introduced the development process of the brand. Chang 'an has a history of 159 years. Originated from Shanghai Foreign Artillery Bureau (1862), it is the pioneer of modern industry in China. 1863, moved to Suzhou, renamed Suzhou Foreign Artillery Bureau; 1864 British machinery and equipment were introduced for manufacturing, which opened modern industry in China.

1865, moved to Nanjing and changed its name to Jinling manufacturing bureau. 1937 Jinling Arsenal was moved from Nanjing to Chongqing, renamed No.21Arsenal of Ordnance Department, and 1984 took root in Chongqing. At that time, it was the largest ordnance enterprise in China, providing 60% weapons and ammunition for the Anti-Japanese War. 1958, he embarked on the road of making cars and produced the first jeep in China-"Changjiang" 46 jeep. By 1963, he had produced a total of 1390 cars, which filled the gap in China's automobile industry and started the origin of 63-year-old car making.

1984, the first batch of small cars were produced in China and officially entered the automobile field. In 2003, the Italian Design Center was established, which opened the global R&D layout of Changan Automobile. In 2009, it became one of the four major automobile groups in China. In 20 14, the production and sales of China brand cars in Chang 'an exceeded100000, becoming the first China brand to enter the "Ten Million Clubs". In 20 16, the annual sales of changan automobile exceeded 3 million. In 2020, the sales volume of China brand cars in Chang 'an has exceeded190,000.