What are the new media operation positions?

According to the work content, work attributes and work priorities of new media operation, new media operation posts can be divided into:

Copy editor, job responsibilities:

1. Understand customer needs according to market and data analysis, and do a good job in the analysis and research of competing products;

2. Creative design of the company's new products, tap the selling points of the company's products, and do a good job in product positioning;

3. Make product brand promotion copy and product soft text;

4. Responsible for editing the content of product copy and planning the copy of promotion activities;

5. Pay attention to industry laws and regulations, and timely modify and communicate product packaging copy;

6. Combined with the development of the company's industry, the soft paper topic selection planning is carried out from the perspective of products and consumers.

Copywriting

Copywriting, job responsibilities:

1. Responsible for the establishment, publicity, maintenance and promotion of the corporate image of the company;

2. Conduct market research, analyze market information and master the situation of competitors;

3. Grasp the current market situation and be responsible for the introduction and implementation of the store promotion plan;

4. Coordinate the relationship with relevant news media to prevent and stop negative reports that are unfavorable to the company;

Short video operation, job responsibilities:

1. Responsible for editing and packaging videos such as promotional videos and Tik Tok, and responsible for the quality of the films;

2. Be responsible for uploading, operating and maintaining the video platform;

3. Other temporary work assigned by the on-site shooting support work leaders.

New media editor, job responsibilities:

1. Responsible for collecting and writing articles on new media platforms such as websites and official WeChat accounts;

2. Be responsible for the daily maintenance of the company website and new media platform accounts, and update the website content;

3. Be able to independently operate self-media and short video platforms, and have certain topic planning capabilities;

4. Be responsible for analyzing and sorting the background data in the official WeChat account, and make analysis according to the data.

Photography/video editing, job responsibilities:

1, take beautiful pictures such as look, blank space and tidbits needed by Weibo and Tao Wei;

2. Take a detailed picture of women's wear;

3, editing video material;

4. Tone and retouch your own works;

5. Other tasks assigned by the leaders.