Traditional Culture Encyclopedia - Photography and portraiture - What are the new media operation positions?
What are the new media operation positions?
Copy editor, job responsibilities:
1. Understand customer needs according to market and data analysis, and do a good job in the analysis and research of competing products;
2. Creative design of the company's new products, tap the selling points of the company's products, and do a good job in product positioning;
3. Make product brand promotion copy and product soft text;
4. Responsible for editing the content of product copy and planning the copy of promotion activities;
5. Pay attention to industry laws and regulations, and timely modify and communicate product packaging copy;
6. Combined with the development of the company's industry, the soft paper topic selection planning is carried out from the perspective of products and consumers.
Copywriting
Copywriting, job responsibilities:
1. Responsible for the establishment, publicity, maintenance and promotion of the corporate image of the company;
2. Conduct market research, analyze market information and master the situation of competitors;
3. Grasp the current market situation and be responsible for the introduction and implementation of the store promotion plan;
4. Coordinate the relationship with relevant news media to prevent and stop negative reports that are unfavorable to the company;
Short video operation, job responsibilities:
1. Responsible for editing and packaging videos such as promotional videos and Tik Tok, and responsible for the quality of the films;
2. Be responsible for uploading, operating and maintaining the video platform;
3. Other temporary work assigned by the on-site shooting support work leaders.
New media editor, job responsibilities:
1. Responsible for collecting and writing articles on new media platforms such as websites and official WeChat accounts;
2. Be responsible for the daily maintenance of the company website and new media platform accounts, and update the website content;
3. Be able to independently operate self-media and short video platforms, and have certain topic planning capabilities;
4. Be responsible for analyzing and sorting the background data in the official WeChat account, and make analysis according to the data.
Photography/video editing, job responsibilities:
1, take beautiful pictures such as look, blank space and tidbits needed by Weibo and Tao Wei;
2. Take a detailed picture of women's wear;
3, editing video material;
4. Tone and retouch your own works;
5. Other tasks assigned by the leaders.
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