How to advertise in Zhihu?

Knowledge+delivery is mainly divided into two parts: one is knowledge+openness, and the other is content creation.

1, know how to open+?

At present, there is only one way to open an account through an officially authorized agent, which is the only way to open an account, although there may be many officially authorized agents. So remember, only agents authorized by Zhihu authority can be approved.

Other processes are similar to headlines, Baidu and other platforms. You need to submit materials that meet the relevant conditions and corresponding qualifications before you can open an account. General enterprises only provide business licenses. If it is a special industry, it may be necessary to provide corresponding industry qualifications.

2. How to create content

At present, there are two ways to understand and create content. You can create it yourself or entrust others to create it. You don't have to worry about the lack of time and energy or your own creation.

(1) Know+Optional:

Enterprises and brands release tasks, and creators with content creation ability and participation qualification make relevant content. When the content is spread, enterprises and brands will pay for the click effect of the transformed components generated by the content.

How to advertise in Zhihu?

(2) Cognition+mutual choice:

Adding new product content to the existing quality question-and-answer or content in the community, using knowledge+delivery service to promote the in-depth communication between creators and customers, and modifying the existing quality content with personalized business needs can not only enhance the further exposure of quality content, but also realize the effect transformation of implantable plug-ins.

These two modes are also a virtuous circle process. Creators can realize their own profits through high-quality content, thus producing more high-quality content. And enterprises can also have more space for content selection.

At present, the cost of traffic acquisition is getting higher and higher, but the way of knowledge+can help enterprises realize the dividend of sustained growth. Because high-quality professional content has a long timeliness, like Baidu SEO, it has a continuous traffic growth momentum, which can play a very important role in enhancing the brand awareness of enterprises and achieving accurate traffic acquisition and conversion.