How to do a good job of Taobao copywriting

A good Taobao shop is indispensable, showing you beautiful pictures and good copywriting are also important factors to attract traffic. So how to do a good job of Taobao copywriting, and what are the characteristics of those good copywriting?

First of all, the content can highlight the positioning and enhance the information of consumers.

From the marketing point of view, it is most important to grasp the psychology of consumers. The content package can contain the words "top three categories, best-selling brands in the whole network", suggesting that the buyer is reliable, authoritative and popular.

Second, pay attention to details.

On the details page, you need to show more details to prove that your baby is of high quality. You can foster strengths and avoid weaknesses, show the best part and tell the seller in details. Look, our products are so meticulous.

Third, speak with professional knowledge.

If we sell skin care products, we should use skin care expertise to tell you how to use them, or how to tell the truth from the false. Adding these contents will make consumers trust our products more.

Fourth, the price is different and treated differently.

The prices of the products we sell are definitely high and low, and we can't just sell low or high prices. If we want to attract a wide range of consumers, we must treat them differently. Low-priced products emphasize quality, and consumers often think that low-priced products are fakes. The above points are used at this time. What we have to do is to let consumers use it with confidence. Secondly, for high-priced products, we should emphasize the value. I want to emphasize the advantage of my high price.

Verb (abbreviation for verb) unified style

If your store sells high-end brands, then I suggest that the whole store is biased towards the atmosphere and luxury style; If it is selling girls' products, it is recommended to be rustic/cute. The established style gives people a brand professional attitude, and each product has its own brand story behind it. Adding such feelings to it will make the store look more emotional!