Traditional Culture Encyclopedia - Photography and portraiture - What is the poster making? What are the steps of poster design?

What is the poster making? What are the steps of poster design?

What does the advertising poster design contain?

Lead: Posters generally consist of three parts: title, text and signature. Pay attention to the refinement of the theme and the description and design of other characters. In addition to eye-catching pictures, text design is also an indispensable part of posters. What is included in the poster design? Let me introduce it to you below, hoping to help you!

When designing posters, the following factors should be fully considered:

Posters require a clear theme. When grasping the positioning of the poster theme, you should reflect the main content you want to express.

Posters generally consist of three parts: title, text and signature. Pay attention to the refinement of the theme and the description and design of other characters.

1, the title of the title poster is written in many ways, which can generally take the following forms:

First, it only consists of language names. That is, write the word "poster" in the middle of the first line.

Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. The poster body requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

3. Provide the name of the organizer and the date of posting the poster upon request.

The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

; What are the steps of poster design? 1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved. 2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection. 3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity. 4. Collect and sort out information. Find or design materials around themes or ideas. In order to highlight the artistic effect of the works, it is necessary to process the obtained materials. 5. Make processed works. Finally, the processing of poster works is to select the corresponding tools and software to organically integrate various materials. In the process of material integration, the typesetting and color matching of pictures and words should be reasonable, expressive and infectious. What are the specific elements of poster design? First, the theme is clear.

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Extended information poster design features

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.

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