Brand development in carl zeiss

Headquartered in Oberkochen, Carl Zeiss AG is a well-known multinational company in the field of optometry and optoelectronics. It has six independent business divisions, including microscope, medical equipment, optical glasses, optoelectronic equipment, semiconductors and industrial measuring instruments. The group is in an international leading position in the fields of biopharmaceutical technology, industrial system solutions and optical consumer goods.

Carl zeiss Group's products are sold to more than 30 countries around the world, and manufacturing bases have been established in Europe, America and Asia. Zeiss China is a subsidiary of carl zeiss in China. Its main business scope covers industrial measurement, medical treatment, scientific research and other fields, and its technology and quality are always in the leading position in the industry. Carl zeiss celebrates the 20th anniversary of the brand's camera lens production. This German company produced microscope heads in 1846, and then camera lenses in 1890. In addition, carl zeiss has established many milestones, including their lens being used to explore the moon in space for the first time, and its famous f/0.7 Zeiss lens being used to shoot scenes in the Hollywood movie Blood Debt. Carl zeiss's main achievements include plane, Tessar lens design, T* anti-reflection coating and so on. The nobility and top quality brought by the brand and its long history is one of the goals pursued and yearned for by many photographers at present.